Golf and Workforce Management

Golf and Workforce Management

As an outsider looking in, I watched WFM and HCM vendors flock to golf to advertise their software.

When I joined the inner circle of the industry, I was surprised at what I found.

Naturally, I wrote a blog about it. Read a preview below or the full blog here.


Golf has a relationship with workforce management (WFM). And the top spot in its scorecard might surprise you.

Televised tournaments have become a showcase of technology companies. The most prominent stars sport highly visible logos of WFM, HCM, and other industry-adjacent solution providers.

But golf retailers have chosen one workforce management software above the rest: Legion Technologies .

Legion’s Scorecard

Golf’s top retailers have turned to Legion Workforce Management to maximize labor efficiency and employee engagement simultaneously.

Review Legion’s Customer Scorecard:

? #1 Sporting goods store in the US

? #1 Retailer for golf, tennis, and pickleball equipment in the US

? #1 Athletic apparel, accessories, and footwear company worldwide


In golf, legacy matters. When it comes to workforce management, legacy isn’t enough.

Golf has voted: Innovation wins even in an industry steeped in tradition.

?? Visit Legion.co to read the full blog. ??


It's intriguing to see the convergence of sports and software advertising. From your perspective in the industry, what key insights can you share about why golf is such a popular choice for WFM and HCM vendors?

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