Golf is Booming in the UK – And Content Creation is Leading the Charge!
George Gibson
Deputy General Manager at The Chase Golf & Country Club ? – Staffordshire’s Premier Destination for Golf, Events & Fitness!
It feels like golf has never been more popular in the UK than it is right now. Everywhere you look, there are more people picking up clubs, heading to the driving range, or walking the fairways. And I can’t help but think that a big part of this resurgence is down to the explosion of golf content on platforms like YouTube, Instagram, and TikTok.
The way people are engaging with golf is changing, and content creators are playing a huge role in shaping the sport’s future.
At The Chase Golf and Country Club , we’re seeing this first-hand. We’ve always prided ourselves on being a welcoming club, but lately, the influx of younger players and beginners is truly something to behold. We’ve invested in the latest technology, like Trackman at our driving range, to help people get started on their golf journey. Whether you’re completely new to the game or a seasoned player looking to improve, we’ve got everything you need.
The Social Media Effect on Golf
Post-pandemic, golf has seen a record number of players across the UK, and the power of social media can’t be overlooked. Platforms like YouTube and TikTok are packed with creators making golf content more accessible and relatable than ever. Rick Shiels , for example, has been a game-changer with over 2.5 million subscribers on YouTube, offering everything from course vlogs to equipment reviews. Seb Carmichael-Brown , is also making waves by providing entertaining and informative content that resonates with both new and experienced golfers. His engaging style and valuable tips have helped demystify the sport for many, further widening its appeal. Then there’s Peter Finch , who has built a loyal following by delivering top-notch content that appeals to golfers of all levels.
A New Era for Golf
There’s a shift happening in golf, and it’s moving away from the strict traditions that once defined the game. More and more, players are focusing on enjoying the experience, and courses are adapting to that. Flexible memberships, casual playing options, and formats like Topgolf are attracting a new wave of golfers. It’s all about performance and fun, rather than sticking to the old formalities.
At The Chase Golf and Country Club, we’ve embraced this new era of golf. We’re constantly looking at ways to make the game more accessible and enjoyable, whether that’s through flexible memberships or our Trackman-equipped driving range, which gives players of all levels the chance to improve their game in a modern, relaxed setting.
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The Role of YouTube and TikTok in Golf’s Growth
YouTube and TikTok have completely transformed how people discover and engage with golf. Channels like Good Good Golf in the USA & Big Wedge Golf in the UK have built massive followings by making the game fun and social, mixing competition with entertainment. Their approach is refreshing, and it’s introducing golf to new audiences every day.
Here at The Chase, we’re excited to be part of this movement. The power of digital platforms is undeniable, and it’s opening doors for more people to enjoy the sport. Whether it’s players inspired by a viral TikTok challenge or those who have watched a YouTube tutorial on improving their swing, we’re here to help them take their game to the next level.
Calling All Content Creators
As someone who’s passionate about both golf and the power of digital platforms, I want to extend a special invite: If you’re a content creator in the golf space, The Chase Golf and Country Club would love to welcome you. Whether you’re looking for a stunning backdrop for your next video or want to collaborate with us, reach out! We’re always looking for innovative ways to engage with the golfing community, and we’d love to support your journey. Feel free to contact me directly if you’re interested.
The Future of Golf
Looking ahead, it’s clear that content creation will continue to drive the growth of golf. Digital platforms have made the sport more accessible, inclusive, and fun for everyone. At The Chase Golf and Country Club, we’re fully on board with this modern approach. Whether you’re a beginner, a seasoned pro, or someone just looking for a great day out, our club is the perfect place to start or continue your golf journey.
Golf is changing, and it’s exciting to be part of the movement. If you haven’t already, come visit us at The Chase and see how we’re embracing the future of this great sport!
Great reading, thanks for sharing George Gibson
Cracking article, George!