The Gold/Oktoberfest Beer Ratio 2024

Tomorrow, Saturday, September 21, it’s that time again. The Mayor of Munich, Dieter Reiter, will perform the traditional beer tapping at the 189th Oktoberfest. All eyes will be on him, counting out loud how many strokes he needs to drive the tap into the wooden barrel. The exuberant atmosphere on the Theresienwiese continues to be dampened by a glance at your wallet. Yet the exuberant atmosphere on the Theresienwiese will very likely be dampened by the prices. This year, a Ma? of beer at the Oktoberfest costs up to EUR 15.30, thus exceeding EUR 15.00 for the first time. However, gold investors have no reason to complain, as the sharp rise in the price of gold over the past 12 months, with numerous new all-time highs, is filling more and more beer mugs despite the renewed price increase. At 148 Ma? Oktoberfest beer per ounce of gold, gold investors are able to afford 29 more Ma? than in 2023. This corresponds to an increase of almost 25%!

Key Takeaways:

• An ounce of gold will buy 148 Ma? at the Theresienwiese this year, compared to 119 Ma? in 2023. This is an increase by almost 25%.
• Only six times since 1950 has the beer purchasing power of gold been higher than in 2024.
• But if you do not invest in gold, drinking beer at the Oktoberfest will give you a headache beforehand also this year, as you will have to pay more than EUR 15.00 for a Ma? for the first time. Compared to last year, the price of a Ma? has only risen by 2.7 %, but compared to 2019, a Ma? in euros is almost 30 % more expensive.