Goldilocks is Having a Moment—Here’s Why
Linda Bishop
President, Thought Transformation - Expert in Tactical Marketing, Direct Mail, and Aligning Sales Processes with Marketing Solutions - Author of "The ChatGPT Sales Playbook: Revolutionizing Sales with AI."
Right now, two major campaigns are tapping into the Goldilocks theme. One is Ram Trucks’ "Goldilocks and the Three Trucks," featuring actor Glen Powell in a humorous Super Bowl spot where he tests different Ram models. The other is Redfin’s Goldilocks-inspired ads, with Goldilocks searching for a home that’s "just right," and using Redfin’s personalized home recommendations.
These clever ads made me stop and ask: Why is Goldilocks having a moment?
To find out, I skipped the usual contemplation and went straight to a brilliant marketing and sales expert—well, sort of. I turned to AI for the answer. Here’s what I found:
Why the Goldilocks Principle is Relevant in 2025
The Goldilocks principle—finding what’s "just right"—perfectly captures today’s consumer mindset, shaped by abundance, personalization, and the pursuit of meaning.
Abundance and Choice Overload
We’re surrounded by options. The challenge isn’t access—it’s curation. Whether it’s streaming services or personalized healthcare, success comes from helping people find the perfect fit, not offering endless choices.
Personalization = Just Right
Goldilocks symbolizes modern personalization: consumers want customized experiences without complexity. In recruiting, for example, the right executive hire needs to align not just with current goals but with a company’s future vision.
Relevance Wins
"Good enough" solutions don’t cut it anymore. Meaningful, relevant, and timely experiences stand out. The brands that offer just-right solutions at the right moment will win loyalty and trust.
And the Takeaway?
Today, all consumers, including B2B buyers, constantly ask: “Is this right for me?”—just like Goldilocks.
That means in 2025, being ‘just right’ and communicating exactly who you fit isn’t a fairy tale—it’s a business strategy.
#MarketingTrends #SalesStrategy #B2BMarketing