GOLDEN SERIES FOR THE COCA-COLA 2016 OLYMPICS CAMPAIGN

Recently, I worked on Coca-Cola Serbia campaign for the 2016 Olympic Games along with McCann Belgrade advertising agency. Being one of the first official sponsors of this sporting event 88 years ago, Coca-Cola is a part of the Olympics tradition and puts high emphasis on the global marketing campaign surrounding it.

The result is an authentic series of single and group images depicting real and unpolished moments of four prime athletes that will represent Serbia in different disciplines in Rio: ?aba Sila?i (Swimming), Nikolina Moldovan (Kayak), Aleksandar Kukolj (Judo), and Bobana Veli?kovi? (Archery). Images show the relatable, and foremost universal and human side of athletes during most intense period in their lives.

For more information and photographs from this series that I hold dear, check out my blog at https://goo.gl/ZQsJL2