The Golden Goose is a Myth: Why Small Changes Create Massive Results

You’re Looking for a Quick Fix – But That’s the Problem

Be honest with yourself.

Right now, you’re probably searching for that one big win. That huge contract that’ll make all your cash flow problems disappear. That perfect hire who’ll take half the work off your plate. That big break that’ll finally push your business to the next level.

You’re not alone—every business owner does it. Especially when the economy’s on a bit of a rollercoaster, and it feels like everything’s just one bad month away from disaster.

But here’s the hard truth: That moment never comes.

Instead, you keep running on fumes, chasing your tail, sleepless nights and wondering why you’re still stuck - despite working harder than ever.

The real issue? Your foundations are probably cracking. "I know mine were before I fixed it"

If your business feels like it’s held together with duct tape and hope, the last thing you need is a magic bullet. You need to fix what’s already falling apart.

It’s not about working harder. It’s about making smart, smaller moves that will compound into something massive.

Your Business is Built on Sand (And It’s Sinking)

Think about your business like a house. Would you just paint over the cracks in the walls and hope for the best? Of course not—you’d reinforce the structure before the whole thing collapses.

Yet, in business, we love a quick fix:

• Sales might drying up? Must be a marketing issue—throw more money at ads, employ a new BDM
• Operations in chaos? Just hire more people and we'll figure it out later.
• Cash flow tight? Chase bigger deals and hope they land before the bills do.
• Suffer a few intolerable clients? They'll be alright when we start working with them.

But this is exactly why businesses get stuck in survival mode.

Because you’re treating the symptoms instead of fixing the disease.

And the real cure? Your people, your culture, your team.

The Real Power in Your Business: Your Team

Right now, you’ve got probably got 30, 40, maybe 50 people all roughly drifting in the same direction. Some might be paddling hard, some are barely dipping their oars in, and I bet there's a few who are probably just floating along hoping no one notices.

Imagine if instead of a bunch of individuals doing their own thing, they were all in the same boat, going in the same direction, rowing together at full speed, with clarity, confidence, and totally focused on the goal ahead.

That’s when businesses go from firefighting to flying.

Your people already have the answers. They see where time is being wasted, where small tweaks could make a massive difference, and where opportunities are being missed. But unless you bring them closer together, align them, and give them ownership, you’ll never unlock that hidden power.

Let’s break down exactly how you do that with some low-hanging fruit—the quick wins that will have a huge impact on your bottom line.

1. Sales: Your Follow-Ups Are Crap (Fix Them Together)

You put all your effort into getting leads… and then let them die in your inbox.

Sound familiar?

Here’s what to do with your team:

? Get everyone in sales & customer service in a room.

Ask: What’s stopping us from following up faster and more effectively? You’ll be shocked at the simple solutions they’ll come up with.

? Agree on a follow-up process. Five touchpoints. Personalised responses. A clear next step.

? Give them ownership. Someone needs to own it—not you. Trust them to make it happen.

?? Result: Fixing your follow-ups can increase your sales by 10-20%—without spending a single extra penny on marketing.

2. Operations: Stop Wasting Time (Your Team Knows Where It’s Going Wrong)

In many practical businesses, wasted time and inefficiency destroy's profit margins. The good news? Your team already knows where the biggest time-wasters are. You just need to ask the right questions and act on what they tell you.

Here’s how to uncover those hidden inefficiencies that could save you hours and thousands of pounds:

? Ask your team: “Where do we lose the most time every day?” You’ll hear about delays, waiting on materials, rework, chasing approvals—things you might not even realise are causing bottlenecks.

? End the meetings for the sake of having a meeting. Make them focused, short and impactful for everyone in the room.

? Follow up with: “If you could change one thing to make your job easier, what would it be?” You’ll find small tweaks—like reorganising workspaces, improving planning, or tightening handovers—that make a huge difference.

? Go to the shop floor or the job that's on site. Watch how work actually gets done. You’ll spot inefficiencies that you can’t ever see from an office.

? Cut out the pointless admin. Are people filling out paperwork for the sake of it? Double-checking the same thing twice? Look for anything that doesn’t add value and bin it.

? Standardise and simplify. If one team does something well, document it and train the rest of the business to do it the same way.

3. Finance: Raise Your Prices by just 1% (No One Will Notice, But Your Bank Account Will)

Most business owners are terrified of raising prices, thinking customers will run for the hills.

Sometimes you need to let them run, my biggest results happened when we got rid of our top two clients in terms of income or turnover.

But a 1% price increase is practically invisible to your ideal clients—and can add thousands to your profit and that all important bottom line.

? Talk to your team. Where are we undercharging? What’s one area we could raise prices slightly and no one would bat an eyelid?

? Test a small bump. Increase by 1-2% and watch what happens.

? Look at your least profitable work. Either charge more for it or stop doing it altogether.

?? Result: A 1% increase on a ￡2M business? That’s an extra ￡20K in profit—without selling a single extra thing.

4. Leadership: Trust Your Team (Or Keep Running Yourself Into the Ground)

If you can’t step away from your business for a few days or a week, it’s probably because you don’t trust your team to handle things without you.

? Have a straight conversation. Ask: “What do you need from me to do your job better?” Then shut up and listen.

? Delegate properly. Not “Can you do this?” but “This is now your responsibility.”

? Let them make mistakes, give them room to learn. Micromanaging stops people from thinking for themselves.

?? Result: A business that runs without you so you can actually have a life.

Fix What’s Right in Front of You—Stop Waiting for that Miracle

Let’s be real.

You don’t need a lucky break. You just need to get your people in the same boat, rowing in the same direction.

?? Fix your follow-ups (with your team). You’ll close more deals immediately.

?? Cut the pointless time-wasting (your team already knows what to stop).

?? Make a 1% pricing tweak (your team knows where you’re undercharging).

?? Step back and trust your team. Your business will function better—and you won’t feel like you’re drowning every day.

This isn’t about chasing some big, mythical breakthrough. It’s about making small, smart moves together, until one day, you look up and realise:

Holy sh*t, we’re flying.

This is exactly where I got to, there's no better feeling "Trust me"

Ready to Reinforce Your Foundations?

If you’re tired of the firefighting, the chaos, and the constant battle just to stay afloat, you don’t need another “big idea.”

You need to bring your team together, get them aligned, and start rowing in the same direction.

This is exactly what I help business owners do by using our Success GPS framework / The exact framework that I used too, before stepping away from our business - getting control back, fixing the cracks, and building something that works without you being involved.

If that sounds like what you need, let’s have a chat.

?? Where’s your easiest win hiding? Let’s find it.

Your Next Steps: How to Engage with Us

Taking the first step is simple. Here’s how you can begin your journey toward sustainable growth:

1. Schedule Your Free Business Mapping Session: Reach out to book your no-obligation session and get a clear picture of where your business stands.
2. Book a Navigation Day: For a deeper dive, and a full-day workshop to map out your strategic roadmap.
3. Explore Summit Sessions: Ready to elevate your strategy? Our intensive sessions are designed for business leaders who want to innovate and grow.
4. Discover Marketing SGPS: If building your brand and capturing market share is your priority, our tailored marketing strategies are here to help.
5. Select a Full SGPS Programme: Choose from our Small, Medium, or Large packages for a comprehensive, all-in approach that transforms your business from the inside out.

Bringing It All Together

From the moment you start with a free business mapping session, you gain insights that empower you to navigate your challenges and seize new opportunities. Each step - Navigation Day, Summit Sessions, Marketing SGPS, and our full programmes - builds on the previous one, ensuring that you have both the strategic vision and all the practical tools to succeed.

Our approach is simple:

• Clarity: Understand where you are and where you want to go.
• Focus: Prioritise the actions that make the biggest impact.
• Action: Execute a tailored strategy with measurable results.
• Partnership: Enjoy ongoing support every step of the way.

Final Thoughts

In a world overloaded with options and complexity, we offer a crystal clear, people-first approach that cuts through the noise. We believe every business owner or MD deserves a straightforward path to success - one that’s built on clarity, actionable strategies, and a deep partnership.

If you’re ready to see real, measurable growth and transform your business, let’s take the first step together. Contact us to schedule your Free Business Mapping Session, and start turning your vision into reality today.

Thank you for considering us as your partner in growth. We’re excited to work with you and help you achieve the business success you’ve always envisioned.

Call /Message: 07726 342037 email us: [email protected]

or book a Free Business Mapping Session directly here - SUMMIT

Make 2025 the year you take back control, grow your business, and climb higher than you ever thought possible. Speak to any one of our clients (were happy to share).

At SUMMIT, we’ve walked this path too. We’ll guide you every step of the way, right by your side.

Thank you for being a part of this journey. Let's continue to challenge the status quo and build a brighter future for our teams and ourselves.

THIS - is exactly what we do at Summit - East Lancashire

We work with you and your teams to redefine what that compelling vision of your future looks like, yeah sure, we'll set some goals. But the magic is working together as a team, getting your board together in the same room, planning this stuff together.

Get all your managers involved too.

Interested?

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