Golden Circle model
Simon Sinek’s theory of value proposition ‘start with why’
Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail.
Sinek's Golden Circle model is an attempt to explain why some people and organizations are particularly able to inspire others and differentiate themselves successfully. The neuroscience behind the Golden Circle theory is that humans respond best when messages communicate with those parts of their brain that control emotions, behavior, and decision-making.
Start with "why" to truly align your strategy with your goals
Clearly, without a strong customer-centric digital marketing strategy, you will struggle to attract the right customers and increase leads and sales.
That's why we recommend using our "Opportunity > Strategy > Action" approach to structure your marketing strategy. By starting with identifying the opportunities for your business, you can set strategies that directly support your goals.
Communicate your 'why' to your customers
Sinek explains that 'Why' is probably the most important message that an organization or individual can communicate as this is what inspires others to action. 'Start With Why' is how you explain your purpose and the reason you exist and behave as you do. Sinek's theory is that successfully communicating the passion behind the 'Why' is a way to communicate with the listener's limbic brain. This is the part of our anatomy that processes feelings such as trust and loyalty - as well as decision-making.
Successfully articulating your 'Why' is a very impactful way to communicate with other humans, define your particular value proposition, and inspire them to act. Sinek's theory is that communicating 'Why' taps into the part of the listener's brain that influences behavior. This is why the Golden Circle model is considered such an influential theory of leadership. At an organizational level, communicating you're 'Why' is the basis of a strong value proposition that will differentiate your brand from others.
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Mhd. Kinan OTHMAN
17.11.2023
#Leadership #Management_Skills #GoldenCircleModel #HumanBrain #Opportunity #Strategy #Action