The gold standard for qualifying customers!

Seeing the horizon of possibility with every customer interaction. Every interaction with a customer is an opportunity. Sales reps often make the mistake of not going above and beyond for every interaction. Sales reps can make the mistake of perceiving interactions in the wrong way. I have seen sales reps act annoyed with customers for asking basic questions. The sales reps feel their time is too valuable to work on little things for customers. I have heard it in their voices, I have seen it their conversations, and have read it in their emails. This is a huge mistake. Let me define the word opportunities in the context of sales. The simplest way to define it as any interaction with any contact on any account. I think this is the biggest area of confusion for salespeople, they are complicating something that is simple. Every interaction is an opportunity, when a customer is asking a product question, when a customer is looking for a quote, when a customer is looking for a part number, when a customer is looking for a price, when a customer is looking for stock, when a customer is trying to get a phone number, when a customer is asking about an invoice, when a customer has a question about a return. Anytime a customer has a question about anything whether big or small, that is an opportunity. It doesn't matter what the question is, the sales rep should always give 100% and make sure the customer is happy. They should own the process from start to finish. If the sales rep can create that mindset they will always be having "Million Dollar Sales Conversations". I have witnessed sales reps not investing 100% of themselves resolving the customer's request. They are making judgement calls about that specific interaction and missing the big picture. The sales rep doesn't want to invest time working on items they perceive as a waste. The problem with this mindset is that they lose the customer and miss the true opportunity. Think about this for a second, if salespeople can't help the customer with a basic question, follow through and solve their problem on easy tasks, how will they help them with a complex situation? I never understood why sales reps push back on the customer's basic requests. This is always a bad strategy for building long-term relationships. Salespeople are missing the real opportunity to prove themselves, build a relationship and start establishing a long-term customer. Salespeople should treat every interaction as a "Million Dollar Sales Conversation" opportunity.