GOLD, GAMES, GOALS AND EXPERIENCE GAPS
It’s always nice to be recognised by your peers, so winning Gold at the global MUSE Awards in the travel category, at the same time as Hamad International Airport won World’s Best Airport, was fantastic.
If you haven't seen our Orchard Film, CLICK HERE to watch it.
CAN BOARD GAMES PUT AN END TO BORED MEETINGS?
The traditional format of leadership meetings entrenches silos and stifles risk taking and creativity.
Our colleagues from M&C Saatchi Europe are creating disruption by gamifying strategic decision making.
Last year we successfully ran their A/B Test strategy game during a workshop for Qatar Museums leadership team.
Their latest game, The Unusual Suspects, encourages you to look beyond conventional segments and personas, tapping into the diverse experiences of real people to drive innovation and increase revenues.
If you have an upcoming leadership event or workshop and want to shine, GET IN TOUCH.
领英推荐
HELPING MANCHESTER UNITED SCORE… OFF THE PITCH
We helped MUFC achieve its highest-ever revenues, increase fan engagement, and optimize brand comms.
How? Through Total Experience Intelligence.
TXi, developed by Fluency M&C Saatchi , our in-house data and insights agency, is a breakthrough in strategic brand planning and performance management. It connects over 50 interaction, perception, and outcome metrics to deliver a true picture of how audiences experience your brand. The result, increased revenues and profitability.
If you want to use data to increase your revenues and profit, GET IN TOUCH.
MIND THE GAP…IT’S COSTING $1 BILLION PER YEAR
The experience gap is very real ie the gap between what a brand promises and what customers experience. We know because M&C Saatchi Consulting asked 34,000 people across the world - can you guess which is the worst performing brand in the world? There are 5 key steps to closing the gap, the first is understanding where to add humanity back into the experience. There are four more…
If you'd like to know what they are, and how to navigate them, GET IN TOUCH.