GOING VIRAL ISN’T ROCKET SCIENCE

You must realize that the major publishers will only write about you if the editors feel your content will get people to click. Remember - major publishers are looking for ways to maximize.

You essentially need just these 4 things: 

Emotion - This is simple, yet so often overlooked. If the content doesn’t evoke any emotion and you simply feel indifferent to a campaign or video, why the hell would you share it? You wouldn’t, and neither would anyone else. The type of emotion you cause is entirely up to you, and you can repurpose the same content to create different types of emotions - making them more suitable for blogs you otherwise wouldn’t have pitched these to (we’ll go into this in more detail later). 

Be Innovative - Have an innovative, or surprising component to your campaign.

Be On-Trend - Try to identify what’s being talked about currently in the media, what the buzz is, and creatively integrate it into your campaign.  

Click Potential - Content Is NOT King, click potential is. 

Though content goes viral organically all the time (via people just sharing content through friends and never through people finding content through blogs and publishers), this happens very rarely... and when it does it’s on a much smaller scale than otherwise, i.e. 50,000 views on a YouTube video. However, if you get blogs and publishers to write about you, you can enter the mainstream and start getting millions of views.

Because of this, they’re not going to write about you if your content doesn’t have any of the 4 characteristics above. They’re going to be evaluating your content for ‘click potential’. Even if what you’ve done fits all 3 characteristics, you need to hit them strongly enough to make it worthwhile to be written about according to click potential.