Going to Market in India - Part 1
Anand Kumar R.S
| Vice President | Creative Newtech Limited | Enterprise | B2B | Go-To-Market Strategy & Execution | P&L Management | Author - What They Don't Teach You About Indian Management Style |
If you are a fly and a corporate global fly in that, having a verve for spending time in corporate board rooms, you will be hearing a very similar narrative these days. That is of how to venture and get established in an emerging market like India or if already present how to significantly expand the presence there. For most global corporations wanting to invest the surpluses in their balance sheets, India is on their radar.
Some of the reasons for the same have been sufficiently documented in many papers in the recent past. So not repeating the same except for adding that in today’s global economic environment, India seems to be a shining star. India was a shining star around 2006/2010 times as well. But was always eclipsed by the biggest Star – China. Today many corporations feel they have invested enough in China or feel the returns may be lower and slower than expected. With the political leadership in India now doing a very aggressive job in attracting investments into India and making all the right noises, the corporate fly on the wall of most global companies must be witness to many decks elucidating “India strategy”.
For all those scripting the India Strategy and Go To Market based on their long track record in their home turf and may be their experiences in other emerging markets like China, Russia,… a word of caution is in order. Because, for all the opportunities India presents, it is also one of the most challenging markets to operate globally. Some experts who have toiled here with limited success call India a Mirage – just an optical illusion. Well, it could very well be. If the complexities and peculiarities of the Indian market and the consumer are not understood and factored for. So right from the product mix to pricing to operations strategy to investment strategy,... understanding the nuances of the Indian market would serve one better.
In this series of posts on “Going to Market in India”, my endeavor would be to talk about some of the uniqueness of India which one encounters while conducting business in India. And would like to hear from you on your experiences as well which could value add to the knowledge pool. To be continued,…
International Business Development Executive at IBM India Pvt Ltd
8 年Uneven Income Distribution (rich getting richer), huge middle income population, politics influenced by Religions are certain key concerns. We need a Govt that should actually deliver by taking all States into confidence. States themselves are currently not doing well. The Business cycle time concept to implementation and possible break-even is very unpredictable due to policy and process inconsistencies. Starting a New Business is still not easy in India. Infrastructure issues, transparency and lack of clear legal and statutory frame work are clear concerns. Many of our Policies are still outdated even today and we continue to follow those set by the British. The general Business sentiment is positive today but if the current government does not come up with some action on the ground in the next one year, things will get bad and foreign investments will stop.
President India Formulations at Galpha Labs Ltd.
8 年Good going Anand. Looking forward to your next post :)
PhD, CMA, Fulbright Fellow, PCL (Harvard) - Global Education Leader, Former President/Vice-Chancellor/Director/Group CEO, Dean at O.P. Jindal Global University & Executive Director, Centre for Meditation & Mindfulness
8 年:)
Leader, Board Member, Advisor, Learner, Mentor, Speaker, Giver, Investor
8 年Eagerly waiting for Part 2