Going immersive: How can 5G technology helps create better and more human experiences.

Travelling from home, navigating new worlds, learning about history or even practicing medical procedures, immersive 5G technologies are now a step forward, not only for entertainment, but for industries to discover new opportunities for strengthening their values and create experiences for a more sustainable society.

There are so many possibilities for brands with immersive technology. From breathing life into learning to assist people with disabilities to live a more independent life, using AR/VR/AI for the better is an effective way to broaden the brand’s demographic and keep users engaged and loyal, and more during these times where people are leaning to brands with a true purpose.

So, you might ask, how AR/VR/AI are giving users a way to reimagine the world? Here’s a glimpse of how different industries are taking a chance on going immersive.

There’s a new light.

Immersive technologies can become a helpful tool for people who are sight-impaired or blind. For example, companies such as Envision or ORCam MyEye use AI technology to get detailed descriptions of different scenarios, scan text and handwritten notes to be later turned into speech and even find friends using face recognition.

Making learning fun.

With so much information to digest, students tend to become disengaged in classes, AR/VR technologies enable children to learn more visually and learn new skills in a more fun, interactive way. Take for example, 1943: Berlin Blitz, a VR experience produced for the BBC by Immersive VR Education, a recreation of The Lancaster Bomber mission in Berlin during WWII, or Froggipedia, an?AR APP that let students study the inside of a frog without the use of dissecting it.

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Practicing procedures from home.

AR/VR/AI is becoming a solution for healthcare specialists across different specialties. Immertec, an award-winning innovation, created a VR program that allows doctors to connect and practice procedures in rural areas, no matter what part of the world they are in. So, whether it’s collaborating in real-time in a surgical procedure or training from home, these technologies give access to practitioners to learn new techniques from the safety of their hometown and even helps the healthcare industry provide greater access to medical advancements.

Unveiling the world

Going for a trip to a zoo or wandering in the Chinese Great Wall, AR/VR is giving the freedom to travel again and bringing to the table new opportunities for businesses. City Guide Tours is an AR APP that provides information about museums, places of interest, and landmarks as the user walks around any town. OurWorld Bristol is aiming to be the first-ever AR Zoo. This innovation will allow people to see animals in their natural habitat and even giving a new perspective, such as looking at the world through the ant’s eyes.

How can brands keep up?

We are living in a fast-changing world, and it can be a bit overwhelming for us. If brands want to stay relevant, they now have the duty to research within their community any need that it’s not entirely fulfilled and find, through the power of ideas, solutions that match their brand’s values and purpose, using technology as the main connector.

Now it’s the time where we have to work hand in hand, aiming at the greater good and embracing innovation to find new ways to give a more personalized and more meaningful interaction for all.?