Going hyperlocal: How to crush advertising locally in 2024
In today’s digital world, advertising locally requires much more than just billboards, TV commercials, and print ads. With increasing mobile usage and online shopping habits , businesses must tap into digital strategies to effectively advertise locally in 2024. This allows brands to connect with customers in their area when and where they are searching online.?
However, many multi-location businesses struggle with digital advertising and find it expensive and complicated to manage campaigns across locations. Platforms like Evocalize provide solutions to easily scale localized advertising. In this article, we will explore some key ways brands can successfully advertise locally (mostly through the lens of digital channels).
Leverage Google My Business
Having a complete and optimized Google My Business listing is a critical starting point for advertising locally. This free business profile appears prominently in Google search results and Maps for queries related to your products, services, and location.?
Keeping your GMB listing fully fleshed out with photos, accurate business information, posts and responses to reviews enhances your local SEO. It also gives customers the ability to easily discover and engage with your brand when searching near your physical address.?
Some key tips for optimizing your GMB listing include:
Driving reviews and interactions on your GMB listing establishes authority and social proof for your business. This level of engagement also signals relevancy to Google to improve local rankings. For a holistic digital advertising locally approach, brands should ensure their GMB profile is complete, current, and actively managed.
Focus on community outreach
Getting involved with and giving back to the local community are impactful ways to organically advertise locally. This allows brands to increase awareness and engagement in a meaningful way. Some ideas include:
The key is finding opportunities to provide value, build relationships and get your brand involved locally. This grassroots level of engagement can be extremely effective for advertising locally.
We recommend checking out these additional ideas from industry experts about getting involved with your local community:
Update website for localization
To fully connect digital marketing efforts to local storefronts, brands should optimize their website for a localized experience. This signals relevancy in local SEO and provides better utility for customers.?
Tactics include:
Optimizing onsite elements to spotlight local availability and services provides a cohesive customer experience from digital to physical locations.
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Check out these other resources for improving your website for advertising locally:
Run targeted local ads
Geo-targeted digital ads allow you to hone in on local customers by setting a geographic radius around your business location. Platforms like Facebook and Instagram ads offer this ability.?
Some best practices for both local operators and marketing teams include:
For those new to digital ads, platforms like Facebook Ads Manager provide user-friendly DIY tools to create and run a localized campaign in under an hour. Useful settings like geographic radius, impression caps, and daily budgets help control spend.
For marketers managing ads across multiple locations, automation tools like Evocalize can simplify localization and reporting. Features like campaign templates, machine learning optimization, and multi-location dashboards enable efficient targeted ad management.
Advanced targeting combines location, intent, and behavior to laser focus your ads on high-potential nearby prospects. This drives more relevant traffic and conversions both online and in-store.
Automate multi-location management
For brands managing marketing across multiple physical locations, the ability to scale and optimize digital advertising efforts is crucial. Platforms like Evocalize provide solutions to easily launch and manage localized ad campaigns across all locations from one intuitive dashboard.
Key benefits of using Evocalize include:
With multi-location brands, advertising locally requires coordination and consistency. Marketing automation platforms enable efficient management and reporting while empowering local owners to customize messaging.
Learn more about automating advertising locally:
Advertising locally
For today’s hyperlocal consumers, incorporating digital strategies and localization is imperative for successfully advertising locally. With tactics like optimizing Google My Business, social media community engagement, targeted digital ads, website localization, and multi-location automation, brands can effectively connect with customers in their geographic area.?
Solutions like Evocalize provide the technology and expertise to simplify local digital marketing execution. With the rise of mobile usage and online buying behavior, having a reliable digital presence and advertising strategy tailored to each unique neighborhood and community is more valuable than ever.