Going Green: Sustainability's Impact On Sports Fans
Glyn Luckett CMRS
Insight 250 Award winning MRS Certified Insights Professional | 25+ Ys Exp in Design + Delivery of Customer/Employee (Exp, Sat, CES, Gap Analysis) + Stakeholder Research | Exp Research Bus Growth | More in About section
Sport is increasingly intertwined with environmental consciousness.
As fans become more aware of the environmental impact of their favorite teams and leagues, sustainability is playing a crucial role in shaping their viewing choices.
This report pictured below and available to read by clicking into the link, is generated from a survey of 1000 people, it shares an interesting picture of, understanding, demonstrating that ongoing communication is key to ensuring viewers, fans and stakeholders maintain an awareness of what sport is doing to deliver against its key sustainability objectives.
Click into the link to open the report ↓
A Greener Platform
Eco-Friendly Venues: Fans are drawn to teams and leagues that prioritise sustainable practices in their circuits, stadiums and arenas. This includes initiatives like energy-efficient lighting, renewable energy sources, and waste reduction programs.
Sustainable Travel: The carbon footprint of sports events is significant, particularly with international travel. Fans are increasingly drawn to events that promote sustainable travel options, such as public transportation and carbon offset programs.
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Ethical Sourcing: The sourcing of team merchandise and equipment is also a factor. Fans are more likely to support teams that use eco-friendly materials and ethical labor practices.
Community Engagement: Teams that actively engage in environmental initiatives within their communities are gaining favor with fans. This includes partnerships with local environmental organisations and promoting sustainable practices among their fan base.
The Rise of Eco-Conscious Leagues:
Several, sports, leagues and teams are leading the way in sustainability efforts. For example, the National Football League (NFL) has implemented a comprehensive sustainability program, including initiatives to reduce greenhouse gas emissions and promote recycling.
A number of Motor Racing Circuits are green for example Zandvoort is only accessible by cycle or on foot. Silverstone encourages visitors to stay on or close to the circuit by offering camping facilities, many circuits have adopted Solar power.
The National Basketball Association (NBA) has also made strides in sustainability, with teams like the Golden State Warriors installing solar panels on their arena.
The Future of Sustainable Sports:
As environmental awareness continues to grow, sustainability is likely to become an even more important factor for sports fans. Teams and leagues that embrace sustainable practices will not only benefit the environment but also gain a competitive advantage in attracting and retaining fans.
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