Going Green (a.k.a Going Dolo) in the Covid World
As I played host to COVID-19 last week along with my twin daughters, I was receiving health tips from all directions – 'inhale tulsi leaves', 'ingest ginger and honey', 'indulge in lemon and green tea', etc. etc.?So, ‘Going Green’ suddenly made so much sense! (Renewable energy experts please excuse ??)
But what made much more sense was the speed with which, the not-so-regular-tablet eaters like us, were gobbling up Dolo 650! And it DID yield the desired result – call it coincidence, psychological, or real effect! ?
Ofcourse during this time, the unbeatable service by the Greater Chennai Corporation in my state of Tamil Nadu was phenomenal. From regular phone calls to disinfectant sprays, and house visits by corporation officials (and yes! the poster pasted on the outer wall warning the visitors) sounded so dramatic to my friends who live in other states of India!
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Meanwhile the Dolo effect was picking momentum, as it topped the charts with the sales of Rs.567 crore during the pandemic. "India sold over 350 crore Dolo tablets since the outbreak of Covid-19 in 2020" screamed the media with interesting anecdotes –“if we stack together all the 350 crore tablets vertically, it’s about 6,000 times as tall as Mount Everest – or about 63,000 times as tall as Burj Khalifa..”. No wonder Dolo 650 became India’s ‘favourite snack’ if you have fever, cough, cold, headache, body pain, throat pain, or all put together ??
Interestingly, Dilip Surana, Chairman and Managing Director at Micro Labs Limited that produces Dolo-650 says he did not expect this much popularity because they have never advertised the tablet directly to the public. However during the Covid period, their 600-plus medical representatives ensured that Dolo 650 was available at places where it mattered. From ergonomic designing for easy swallowability to practicing a meaningful credo : “Micro Labs—Because Health is in Small Details”, Dolo 650 has a lesson or two for us!?
Going Green the Dolo way!?
Fleet perf & Mgmt. | techno-commercial | Global Category Mgmt. - Power Train | Asset Mgmt. | Power & Desalination
3 年Glad that the story is good at the end … in a world where lives are changed for the worse it’s a blessing to laugh at this experience.
Empowering Life Sciences through AI, Analytics, and Digital Transformation | Unlocking New Frontiers in Healthcare Innovation and Data-Driven Decision Making
3 年Happy to note that you recovered soon by Going Green..
Co-Founder, ENAURA Ventures - Enabling Energy Transition and Sustainability
3 年Hilarious ?? but interesting facts in this blog. The cartoon with Dolo boss enjoying his diamond studded Bathtub comes to prominence as I read this ??, but it’s a fact that people forgot the salt paracetamol and talked only DOLO 650 . Going green in diet didn’t deprive the Renewables sector ( despite being asked to excuse ??)as such , because , Sun was a prescribed diet for Vitamin D in these times. The proactive GCC’s ( not Gulf Corpn Council as people generally perceive, but the Greater Chennai Corporation) steps to ensure the identity amongst other deeds was quite notice worthy ??
Student at SRM University (KTR)
3 年Oh wow! Amazing??
Undergraduate majoring in Electronics and Communication, specializing in Data Science at SRM
3 年Very well written and informative!!