??Going for gold in global marketing: global creative lessons from the 2024 Olympics, Canadian localisation and centralising global marketing

In this edition:

• ?? Going for gold in global marketing: lessons in global creative from the 2024 Olympics
• ?? Centralising global marketing: are your global and local teams pulling in the same direction?
• ?? English vs French: how to localise for Canada??
• ????Podcast: The Cannes Sessions with That's What I Call Marketing
• ?? LinkedIn Live:?Unlock agility across your international campaigns

Going for gold in global marketing: lessons in global creative from the 2024 Olympics ??

Discover how global brands are leveraging the 2024 Olympics for impactful international campaigns. Learn key strategies for creating effective "glocal" marketing and the challenges of resonating with diverse audiences. Read the full article (4 min read)

Centralising global marketing: are your global and local teams pulling in the same direction? ??

Explore the benefits and challenges of centralizing global marketing functions. Find out if this approach suits your international campaigns and learn the key steps to implementation.

Read the full article (2 min read)

English vs French: how to localise for Canada? ??

While English is the dominant language, French holds significant cultural and political weight making localisation a delicate balancing act. Carolina Marialva Baldo has put together our key considerations to tailoring your campaigns to resonate across Canada.

Read the full article (2 min read)

The Cannes Sessions with That's What I Call Marketing????

Don't miss these crucial conversations for international marketers featuring conversations with this stellar line-up!

• Chidi Achara , CPO at Huge
• Mark Ritson , Founder of Marketing Week Mini MBA with Mark Ritson
• Karen Nelson-Field PhD , Founder and CEO of Amplified Intelligence
• Karandeep Singh Kapany , Regional Marketing Director at Duolingo
• Kevin Kent , Head of Marketing & Consumer Sales at Laya healthcare
• Mauro Porcini, SVP and Chief Design Office at 百事
• Gerry D'Angelo , former VP of Global Media at 宝洁
• Jon Lombardo and Peter Weinberg , Co-Founders of Evidenza
• James Hurman , Founding Partner at Previously Unavailable
• Jimmy Knowles , Global head of experiential at Canva

?? Listen on Spotify or Apple

?? Watch on YouTube

The Cannes Sessions by That's What I Call Marketing are proudly sponsored by Freedman International.

LinkedIn Live: Unlock agility across your international campaigns ??

Essential viewing for anyone working across the global to local marketing matrix in 2024. Cath-up on Kevin Freedman and Katie Roberts 's discussion on the secret to success in international marketing campaigns... agility!

Get our take on why it’s important, what happens when it goes wrong, how to measure it and getting it right across your business and campaigns.

Catch-up on the replay here: Unlock agility across your international campaigns

That's all for now, watch out for the next issue in September.

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If you’ve got an international campaign you think needs our help or some topics you'd particularly like our take on, check out our website to get in touch.

Thanks,

The Freedman team