Going from Account Executive to Sales Ops, The Skyscraper Technique, and More - Raise the Bar

Here's your daily Raise the Bar digest, curated by me.

Your Sales Success Depends on These 4 Data Points (read)

Data will make you better at your job and your life easier. It allows sales managers to understand a customer's preferences and pain points — what gets them most excited and what keeps them up at night. The more specific the data, the better you'll be able to segment and personalize.

Whether you're looking to revamp how and what data you collect or you're starting from scratch, here are four types of data that will help you build customer relationships and ultimately hit your numbers.

Always Be Closing Sales

Kenny Goldman of Helpful.com reflects on how he structured his first role as Sales Ops, his main responsibilities, what motivated him to create that role, when you know it's the right time to think about hiring Sales Ops, and more in "Going From Account Executive to Sales Ops"

Guy Turner of Hyde Park Venture Partners highlights the challenges and costs of a hiring your first VP Sales before having a repeatable sales pipeline in "When Not to Hire Your First VP Sales"

Michael Manne of Namely shares how to structure your sales team to successfully reach a complex market in "Selling HR Technology: How to Structure Your Team for Success"

Mattermark Is Now On Salesforce AppExchange

The companies you should be talking to are already in your funnel. Automatically enrich all of your leads in Salesforce with Mattermark.

Expand Your Marketing Funnel

Jake Henderson of Ladder covers why many people overlook customer interviews, the importance of customer interviews, how to successfully plan, conduct, and review these conversations in "Using Customer Interviews To Capture Deep Insights"

Inbound Rocket walks you through the technique and show you, how you can use it for your business to get that evergreen traffic arriving at your front door in "The Skyscraper Technique, A Proven Framework To Boost Your Traffic"

Grow Up and To The Right

Allison Pickens and Nick Mehta of Gainsight believe your customers propel your Go-to-Market strategy and outline nine plays that CROs can use to drive revenue in the 'Helix' in "The Chief Revenue Officer's Guide to Customer Success: Revenue Growth in the Helix"

Ben Jacobson of Lean Labs taps ten software gurus to reveal how SaaS marketers can bake marketing right into their products in "Pairing Growth Marketing with SaaS Product Development"

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