Going the Extra Mile

New Speakers Added to Outlook 2021

New speakers have joined an already incredible line-up for next week's Outlook 2021 including top leaders from Unilever, Walmart, Delta, Danone Waters and Jacksonville Jaguars. During the 3-day virtual event, several members of Adweek’s Collaboration Teams (featuring over 100 of the industry’s top CMOs) will share their winning plays for the 2021 marketer as a preview for Adweek's CMO ReBoot digital playbooks coming soon!

Register for the free event here and check out some not-to-be-missed sessions:

Launching The Business of Marketing from the C-Suite (Premiere Episode: Thursday, Jan. 28 at 11:05am EST)

• Janey Whiteside, Chief Customer Officer, Walmart
• Debora Koyama, Global Growth Operations Officer, Unilever

CMO Moves Live (Thursday, Jan. 28 | 2:50-3:10pm ET)

• Tim Mapes, CMCO, Delta Air Lines

Greg Lyons, CMO, PepsiCo Beverages North America (Tuesday, Jan. 26 | 1:45-2:05pm ET)

Play: Bringing Media Measurement In-house

Brad Hiranaga, CBO North America, General Mills (Tuesday, Jan. 26 | 1:05-1:25pm ET)

Play: Defining Your Growth Ambition

Thomas Ranese, Global VP, Marketing, Uber (Tuesday, Jan. 26 | 2:30-3:30pm ET)

Play: Staying Agile with Real-Time Marketing

Julian Duncan, CMO and SVP of Social Responsibility and Impact, Jacksonville Jaguars (Wednesday, Jan. 27 | 3:00-3:25pm ET)

Play: Leading Social Responsibility for Your Organization

Doug Jensen, SVP, Consumer Marketing Analytics and Innovation Insights, The Estée Lauder Companies Inc. (Thursday, Jan. 28 | 2:25-2:50pm ET)

Play: A Real Approach to Measuring Multi-stage Marketing

Arancha Cordera, Chief Growth Officer, Danone Waters (Wednesday, Jan. 28 | 2:40-3:00pm ET)

Play: Sustainability as Your Best Business Strategy

TJ Abrams, CMO, EXOS (Tuesday, Jan. 26 | 2:30-3:30pm ET)

Play: Designing for Agility and Innovation

Introducing a New Show: The Business of Marketing

We have an entirely new show called The Business of Marketing, brought to you by SAP and Adweek! Debuting at next week's #Outlook2021, we'll dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room. And what better experts to shed light on what it takes to be a well-rounded marketing business leader than Janey Whiteside (Chief Customer Officer, Walmart) and Debora Koyama (Global Growth Operations Officer, Unilever)! And joining us in future episodes: Kevin Hochman (U.S. President, Yum! Brands), Raja Rajamannar (Chief Marketing and Communications Officer and President, Healthcare Business, Mastercard), Michael Fraccaro (Chief Human Resource Officer, Mastercard), Nzinga Shaw (Global Chief Inclusion and Diversity Officer, Starbucks), Nuno Teles (President, Diageo) and many more soon to be announced! Sign up today for updates.

How the Atlanta Hawks CMO Got the Attention of the Pope

An inspirational leader who went from Ball Girl to CMO, per the title of her recent book, Melissa Proctor has had an interesting journey. Encouraged by her mother early on to go get her dream job in the NBA, it took all her effort and creativity to get that first opportunity to be a ball girl. That same creativity became her ultimate asset securing all the stops between ball girl and now CMO of the Atlanta Hawks. Find out more about Melissa Proctor’s career and how her latest work for the Atlanta Hawks attracted the attention of none other than the Pope.

Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs

When she’s not working, the Group VP of Customer Marketing Platforms at Walgreens is still brainstorming and thinking about ways the major pharmacy retailer can provide the best customer experience. Find out what Alyssa Raine does daily to stay in tune with consumers and why she believes the future of the industry lies with the convergence of brand and performance marketing.

CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family

Emily Culp is all about positive mantras, an incredible trait to have as the CEO and leader of a high-performance clean beauty brand for all skin types and tones. But it’s not just about career triumphs for Emily. Learn more about the CoverFX CEO’s climb to the top, her golden advice on how to best prepare for those tough salary negotiation conversations, and what success means to her on a personal level.

Catch Up on the Latest CMO Moves

We kicked off the year with Nick Tran, TikTok’s Global Head of Marketing, or as some like to call him, “The Sock Guy.” Nick is all about leaving a lasting impression and giving back to those who helped him along the way. Next, the new co-host of CMO Moves, Heide Palermo, met up with RBI Global CMO Fernando Machado in a Miami Burger King to make Whoppers and to dive into the what and why behind BK’s recent rebrand. We had a special edition of CMO Moves at CES with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. to discuss how they shifted the focus of their product offerings to meet the newest needs of their consumers. Catch up here or check out these episodes on Spotify, Apple Podcasts, and iHeart. 

More Inspiration in Case You Missed It

Behind Gen Z’s Hottest New Shopping Platform 

Discover NTWRK CEO’s biggest learnings as an entrepreneur and the billion-dollar industry he thinks will be a big hit in North America over the next few years.

How to Handle Social Media This Inauguration Week 

Adweek Executive Mentee Alex Kalbli, who also leads global social at TE Connectivity, says it’s about constant re-evaluation. Check out her advice and tips on how to avoid a poorly timed social post that can tarnish even the best of brands.

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