Going Beyond Boundaries
Welcome friends to our new style Affleck & Co. newsletter. A lot has changed in the past few months, so of course our newsletter has had a shake up as well.
“Starting Affleck & Co. has been both a leap of faith and a labour of love. I knew we were building something special, but seeing it unfold has been something else entirely.?
“I wanted to bring a new kind of model to the grassroots and community sports sector—one that offers real flexibility and a straightforward way to bring in expertise. The Collective approach we’ve built allows organisations to get the right support without overcomplicating things.
“Things have been moving at lightning speed. We’ve submitted over ten tender responses and have been bravely and intentionally putting our unique collective model out into the world.
“It’s a model that feels timely and, I hope, valuable to the sports sector, not only for inclusion, but also for our collaborative approach.?
If you'd like to chat with me directly, feel free to drop me a note. I hope this newsletter provides plenty of value as we near the end of 2024.”
Nicky Affleck
CEO & Founder Affleck & Co.
First things first, we have been overjoyed, maybe a little overwhelmed, but also delighted with the response to our brand relaunch on 18th September at the Movember HQ. ICYMI From the immediate feedback it became clear that Affleck & Co. is something the industry has been needing.
“People are going to be knocking down your door. This is something that is sorely needed.” said Mandu Reid
Nicky has introduced a refined purpose, driven by clear intention. Affleck & Co. is redefining the sports sector as a women-founded and women-led sports business consultancy. We are truly a pioneering force in an industry that has historically been dominated by men.
Our focus lies at a clear intersection: women’s representation, community sports, and business partnerships.
The most exciting part about Affleck & Co.? Our ability to offer adaptable, high-impact support through our unique Collective model.
We bring together women independent consultants who share a common ethos and possess the skills our clients truly need.
Why lean on one mind, when you can bring together many. We're each experts in our fields, bringing fresh perspectives ranging from strategy, brand partnerships and sponsorships to research and development and project management.
"Joining the Affleck & Co. Collective was an exciting opportunity for me. I was drawn to the chance to collaborate with these incredible women, each bringing unique and complementary experiences from across the sports industry.” said Kirsty Matthews
"Nicky has always had the ability to bring people together, and with Affleck & Co., we'll help even more organisations enhance their impact measurement, CSR initiatives, and EDI strategies.” said Preeti Shetty, CEO of Upshot Systems Meet all of the Collective here.
Our flexible approach enables us to scale our services to meet evolving client needs—whether it’s strategy, DE&I, or programme development.
Our core services include:
We bring tailored expertise to every project, empowering teams to achieve sustainable progress.
Read more about our services here.
With all this change, of course we needed a new pitch deck. For us, a pitch deck is more than just a set of slides; it’s a way to share what we do, why we do it, and the impact we strive for with every project. Working with Affleck & Co. means you’re partnering with a team that’s genuinely committed to creating purpose-driven, practical solutions that deliver results.
Here’s what you’ll learn more about in our pitch deck:
1?? Our Values in Action: We believe in transparency and purpose, and our deck shows you exactly what we bring to the table.
2?? Proven Experience: With years of expertise in the industry, we know what works and how to get there.
3?? A Collaborative Approach: We’re focused on building partnerships that create real impact and lasting change.
Download our pitch deck?here.
Chelsea Foundation's Inspire Her Launch
Nicky was overjoyed to join the Chelsea Foundation's Inspire Her launch at Stamford Bridge—a brilliant initiative dedicated to empowering girls through sport. The partnership between the Foundation, the club, and the local schools, supported by fiercely inspiring ambassadors like Millie Bright and Sam Kerr, is a great example of strategic collaboration. This approach ensures investment is mobilised in a way that promotes long-term sustainability—something we know is vital when it comes to shifting perceptions and changing behaviours, especially for girls in sport.
Thank you Josh Denington and Laura Cordingley. for the invitation, and of course the opportunity to watch the Chelsea Women take on Manchester City!
领英推荐
Sweaty Betty Foundation Board Away Day
Did you know that Nicky is a Trustee on the The Sweaty Betty Foundation board? Nicky spent two days with this incredible group of women as the board came together to plan and collaborate.
We celebrate each and every member of the board for their genuine commitment to creating opportunities for young women who face the biggest barriers to being active. Each of these wonderful women bring their own unique energy, ideas, and passion.
We’re excited to see what’s ahead for Nicky and this special group of women.
Melissa Mullen (Hiley), Afsana Lachaux, Tamara Hill-Norton, Amman Johal, Preeya Varsani, Emma Atkins, Chantel-Mariee Lewis, Kerry Williams, Sweaty Betty?
Pledged to Say the Pay
Affleck & Co. has taken the #SayThePay pledge to promote inclusive salary transparency policies, encouraging organisations to diversify their teams and build a high-performance culture.
For future salaried roles, Affleck & Co. pledges to include a salary or salary band in at least 50% of all job postings for 2024 and 2025. By removing the ambiguity of 'competitive salary' and fostering transparency, organisations can help create a sports industry that values inclusivity, fairness, and empowerment for all professionals.
Female Founders Rise Campaign Celebration x Community Meetup
On Tuesday the 18th November, Nicky attended the FFR Campaign Celebration x Community Meetup, a gathering designed to celebrate the progress of female founders and highlight the importance of women-led businesses in the UK.
A statistic shared during the event stood out: only 15% of businesses in the UK are owned or led by women. This insight served as a powerful reminder of the need for continued effort to close the gap and create more opportunities for women in entrepreneurship.
The evening featured a panel discussion, networking, and thought-provoking conversations, providing valuable perspectives and inspiration. Nicky appreciated the chance to connect with other founders and reflect on the collective impact of women driving change in business.
Special thanks to Female Founders Rise for hosting and to YeahNice for supporting the event. Spaces like this are vital for fostering progress and building a strong entrepreneurial community.
We love our clients, and it’s amazing when we feel the love right back. Thank you, Francesca Brown, CEO & Founder of Goals4Girls for sharing the love.
It’s important to us at Affleck & Co. that our clients see real value from our strategy and advisory services. Making an impact for an organisation we closely align with makes us really happy!
"Working with Nicky Affleck was a real pleasure. Her advice and strategic input helped me find clarity and direction at crucial moments, whilst her understanding of girls' empowerment and grassroots sport made a real difference in how we shaped our thinking. I’d highly recommend Nicky to any leader looking for thoughtful and practical guidance."
Thank you Francesca Brown for your kind words. Read more from our clients?here
As a consultancy committed to career growth and opportunity, sharing key announcements and job openings is a vital part of what we do.
The section below highlights career and funding opportunities, alongside insightful articles and resources from across the sector.
If you or your organisation have any roles or announcements you'd like us to feature in our next circulation, please reach out to us.
???This Girl Can?-? Let's Lift The Curfew Campaign
Launched in October 2023, Let’s Lift The Curfew aimed to highlight the stories and concerns of women about exercising outdoors during the darker months. The campaign also called on society to recognise its responsibility in creating a safer environment for women to be active outdoors. This year, the campaign returns with a major event in Manchester, marking the start of hundreds of local runs taking place nationwide.
?? Basketball England - London Coaches ProgramThis partnership aims to create a network of development and training opportunities for 500 new community coaches aged 16 to 30.Applications are now open for the fourth cohort, with the program set to begin in January 2025. It offers a 12-month education and training course, designed to equip participants with the skills needed to become excellent coaches.?
???Youth Sport Trust?- School Games SEND Inclusion Toolkit
Designed to raise awareness of the importance of inclusion within sport and physical activity through education of each Special Educational Need and/or Disability (SEND).?
?? The Football Association?-?Partnerships ManagerTo find out more, click on the link here.
?? The True Athlete Project?-?UK Board Member | To find out more, click on the link here.
?? London Marathon Foundation - Head of Funding |?To find out more, click on the link here.
?? SailGP - Youth & Women's Development Manager | To find out more, click on the link here.
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