GOING IT ALONE: WHY YOU SHOULD THINK ABOUT COWORKING SPACES
Michael Johnston ★ Business Breakthrough Strategist
Internationally recognised Business Breakthrough Strategist Associate Contributor – The Six Figure Coach Magazine, Business Coach, Marketing Consultant, Social Media Consultant, Speaker, Strategist
Listen up, folks. As a successful business owner and a business coach I’ve had the opportunity to work in a variety of different environments. I have worked in large teams and I have worked on my own….?
And if you are working on your own, let me tell you, when it comes to productivity, motivation, and connections, there’s nothing quite like a coworking space. If you have an office with employees then you can learn from why people love coworking spaces. It’s like a buffet for your work-life, you get a little bit of everything.
COMMUNITY
According to a survey by DeskMag, 72% of coworking members reported that the sense of community was the main reason they chose to work in a shared space. When you’re working from home, it can be easy to feel isolated and disconnected from other professionals. But in a coworking space, you’re surrounded by like-minded individuals who are hustling on their own projects and businesses, just like you. That sense of community is invaluable and can provide the motivation you need to take your business to the next level.
“If we surround ourselves with people who are successful, people who are forward moving, who are positive, who are focused on producing results, who support us, it will challenge us to be more and do more and share more.” – Tony Robbins
When I built Evolve I really focused on the community aspect of Evolve for this reason.?
NETWORKING AND COLLABORATION
In a traditional office, you’re limited to working with the people in your immediate team or department. But in a coworking space, you have the opportunity to connect and collaborate with individuals from all different backgrounds and industries.?
A survey by the Global Coworking Unconference Conference found that 70% of coworking members reported that they had made a business connection through their coworking space. This can lead to new business opportunities, valuable connections, and a wealth of knowledge and expertise that can give you a competitive edge in the market. And who knows, you might just find a business partner who shares your love for memes and cat videos.
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RESOURCES
In addition to community and networking, let’s talk about resources. Many coworking spaces offer a variety of amenities such as meeting rooms, private phone booths, and high-speed internet. A survey by Emergent Research found that 40% of coworking members reported that access to these resources was a key benefit of working in a shared space.?
These resources can be costly and difficult to come by when working from home. But having them readily available in a coworking space can make a significant difference in terms of productivity and efficiency. It’s like having a dream team of resources at your disposal.
FLEXIBILITY AND COST EFFECTIVENESS
Finally, let’s talk about flexibility and cost-effectiveness. Coworking spaces offer flexible membership options such as daily or weekly passes, which can be a great option for freelancers or small business owners who may not need a dedicated workspace all the time.?
A survey by DeskMag found that 55% of coworking members reported that they saved money by working in a shared space, as opposed to renting a private office. And because you’re sharing the space with other people, the cost of renting a coworking space can be much more affordable than renting a private office. It’s a win-win situation.
Working in a coworking space is a great option for those that are just getting going and terrific choice for those that do not require a full time office regardless of where they are in their business journey. It provides a sense of community, networking and collaboration opportunities, access to resources, and flexibility and cost-effectiveness. If you’re looking to take your business to the next level, I highly recommend checking out a coworking space.?
Trust me, it will be a game-changer, just like winning a high-stakes game on the ice. And let’s be real, who doesn’t love a good game of foosball or ping pong during lunch break?
Here’s to doing the next thing and mastering it.?
Mike Johnston
Co Founder and Architect of Evolve