?? Going all in on Allbound

Hey, Game Changer! ???

Every GTM professional knows the terms "inbound" and "outbound"... and likely how it can stir the pot between marketing and sales teams.

But what about Allbound?

Ben Smith ?? , Marketing Director at Reachdesk , has seen enormous success by transitioning his team to an Allbound approach. Today, he's here to share his Allbound playbook and how you can replicate it within your own organization.

[Watch the replay]

Top 3 reasons why Ben & this team at Reachdesk started leveraging Allbound and why you should too:

1. Shatter silos: the Allbound approach shatters the existing silos within organizations by aligning departments as one GTM team. By bridging departments within the business, teams share a pool of insights that enables them to act quickly and work more efficiently towards their shared goals.
2. Accelerate opportunities: Uniting everyone within one team allows you to target the same personas and ICP - the result is not only a substantial decline in cost per opportunity, but also improved business efficiency. This paves way for the sales team to shift from merely filling the top-of-the-funnel with leads to actively accelerating opportunities with the help of marketing.
3. Be more customer centric: Bringing together the best of both the inbound and outbound strategies, the Allbound approach shifts from quantity-based goals to an enriched quality of customer engagement. This helps improve buyer experiences and get a better understanding of their journey.

"Our cost per opportunity has come down a lot with Allbound and that's because we're much more aligned on who we should target as a GTM team. We've also seen attainment on our sales team improve because of how we're working together."? - Ben Smith

NEXT UP ON GAME CHANGERS

[July 25th] Clari's Category Scorecard: The messaging, positioning, and content behind category creation ?? Feat. Julien Sauvage, GVP of Marketing @ Clari

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See more upcoming Game Changers...

OTHER NEWS

[Content Conversion] On July 30th, SalesIntel will be hosting an insightful webinar on turning your website into a conversion engine... plus the most common pitfalls you should avoid. Check it out, here.

[Hot on Social] What does zero-click marketing mean and how are you supposed to get people to your website using this approach? Amanda Natividad explains it perfectly in her recent LinkedIn post.?

See you next week! ??