GoHighLevel vs Keap: Which CRM is the Best?
If you're in the market for business automation software, you may have come across two popular options: GoHighLevel and Keap.
Both offer a range of features to help you manage your customer relationships, automate your marketing, and streamline your sales process.
GoHighLevel is a newer player in the market, having launched in 2018.
It's built specifically for agencies and consultants, with an emphasis on customization and all-in-one functionality.
Keap, on the other hand, has been around since 2001 and was one of the pioneers in the marketing automation space.
It's a solid option for businesses with 25,000 or more email subscribers who primarily sell digital products.
Both platforms have their strengths and weaknesses.
In this article, we'll take a closer look at both platforms and compare them side by side.
Key Takeaways
Overview of GoHighLevel
GHL is a platform that offers a range of features designed to help you streamline your business processes, manage your customer relationships, and boost your marketing efforts.
If you're looking for a comprehensive all-in-one platform for your marketing and business automation needs, GoHighLevel is definitely worth considering.
Key Features of GoHighLevel
GoHighLevel offers a wide range of features that can help you take your business to the next level.
Some of the key features of this platform include:
Target Audience for GoHighLevel
GoHighLevel is designed for marketing professionals and agencies who want an all-in-one platform for managing their business processes and marketing campaigns.
This platform is particularly useful for businesses that want to streamline their workflows, automate their marketing efforts, and improve their customer relationships.
Whether you're a small business owner or a marketing professional, GoHighLevel offers a range of features that can help you take your business to the next level.
Overview of Keap
Keap is a comprehensive CRM and marketing automation platform designed for small businesses.
It offers a range of features to help businesses manage their customer data, automate marketing campaigns, and streamline their sales processes.
Key Features of Keap
Keap offers a range of features to help businesses manage their customer relationships and automate their marketing campaigns.
Some of the key features of Keap include:
Target Audience for Keap
Keap is designed for small businesses that need a comprehensive CRM and marketing automation platform to manage their customer relationships and automate their marketing campaigns.
It is ideal for businesses that are looking to streamline their sales processes and increase their revenue.
Keap offers a range of features to help businesses manage their customer relationships and automate their marketing campaigns.
Ease of Use
When it comes to choosing between GoHighLevel and Keap, ease of use is a crucial factor to consider.
Both platforms offer user-friendly interfaces, but there are some differences worth noting.
User Interface Comparison
GoHighLevel's interface has seen significant enhancements over time, making it a breeze to find what you need and get things done.
The platform's extensive toolkit may make it a bit less intuitive for beginners, but it offers a wider range of customization options.
Additionally, GoHighLevel offers a wider range of templates, making it easier to get started quickly.
On the other hand, Keap's interface is straightforward and easy to navigate.
The platform's dashboard provides a clear overview of your sales and marketing activities, and the drag-and-drop editor makes it easy to create and customize email campaigns.
However, Keap may be a bit limiting in terms of customization options, especially for more advanced users.
Setup and Onboarding
Setting up and onboarding to a new platform can be a daunting task, but both GoHighLevel and Keap offer resources to help you get started.
GoHighLevel provides a comprehensive onboarding process that includes personalized coaching, training videos, and a help center.
The platform also offers a dedicated support team that is available to answer any questions or concerns you may have.
Keap also offers a range of resources to help you get started, including a knowledge base, webinars, and a community forum.
The platform's customer support team is available via phone, email, and chat, and they offer personalized coaching to help you get the most out of the platform.
GoHighLevel and Keap offer user-friendly interfaces and resources to help you get started. The choice between the two ultimately depends on your specific needs and preferences.
Marketing Automation Capabilities
When it comes to marketing automation, both GoHighLevel and Keap offer robust tools to help streamline your marketing campaigns.
Here, we'll take a closer look at the campaign builders in each platform and what they have to offer.
Campaign Builder in GoHighLevel
GoHighLevel's campaign builder is a powerful tool that allows you to create complex automation with ease.
With its drag-and-drop interface, you can create custom workflows that automate everything from lead generation to customer follow-up.
One of the standout features of GoHighLevel's campaign builder is its ability to automate SMS and voice messages.
This is particularly useful for businesses that rely heavily on phone-based communication, such as service-based businesses or those in the real estate industry.
Additionally, GoHighLevel offers a wide range of integrations with other marketing tools, such as Facebook Ads and Google Ads.
This allows you to create more targeted campaigns and better track your results.
Campaign Builder in Keap
Keap's campaign builder is another powerful tool that allows you to create custom workflows and automate your marketing campaigns.
Like GoHighLevel, it offers a drag-and-drop interface that makes it easy to create complex automation.
One of the standout features of Keap's campaign builder is its ability to create email campaigns that are triggered by specific actions, such as a customer making a purchase or filling out a form.
This allows you to create more personalized campaigns that are tailored to your customers' needs.
Additionally, Keap offers a wide range of integrations with other marketing tools, such as social media platforms and landing page builders.
This allows you to create more comprehensive campaigns that reach your audience across multiple channels.
Both GoHighLevel and Keap offer powerful marketing automation capabilities that can help streamline your marketing campaigns and improve your ROI.
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CRM and Sales Features
Lead Management in GoHighLevel
GoHighLevel is a CRM platform that provides various tools for an agency or business owner who wants to generate leads better and boost sales.
The platform offers a comprehensive suite of features that can help businesses manage their leads effectively.
With GoHighLevel, you can easily track your leads and deals, set up automated follow-up sequences, and monitor your sales team's performance.
The platform also allows you to create custom lead capture forms, which can be embedded on your website or landing pages.
This feature can help you capture leads directly from your website and convert them into customers.
Lead Management in Keap
Keap is an all-in-one CRM platform that offers a range of features to help businesses manage their leads effectively.
The platform provides a comprehensive suite of tools to help you manage your leads, including lead capture forms, lead scoring, and lead nurturing.
With Keap, you can easily track your leads and deals, set up automated follow-up sequences, and monitor your sales team's performance.
The platform also provides a range of integrations with other marketing and sales tools, which can help you streamline your lead management process.
When it comes to lead management, both GoHighLevel and Keap offer a range of features to help businesses manage their leads effectively.
However, GoHighLevel shines as a CRM platform because it can accommodate increasing leads without hefty fees.
If you're in growth mode, this is essential for scaling up your business.
On the other hand, Keap offers an all-in-one solution with a range of features to help businesses manage their leads effectively.
Pricing and Value for Money
Comparing Pricing Structures
When it comes to pricing, both GoHighLevel and Keap offer different plans to cater to businesses of all sizes.
GoHighLevel offers three pricing plans: Starter, Pro, and Agency.
The Starter plan costs $97 per month and can accommodate up to 2,500 contacts.
The Pro plan costs $297 per month and can handle up to 10,000 contacts.
The Agency plan costs $497 per month and can manage up to 50,000 contacts.
On the other hand, Keap offers four pricing plans: Lite, Pro, Max, and Infusionsoft.
The Lite plan costs $79 per month and can manage up to 500 contacts.
The Pro plan costs $149 per month and can handle up to 1,500 contacts.
The Max plan costs $199 per month and can manage up to 5,000 contacts.
The Infusionsoft plan costs $299 per month and can handle up to 10,000 contacts.
While GoHighLevel's plans are more expensive than Keap's, GoHighLevel offers more features and functionalities. Keap's pricing plans are based on the number of contacts you have, while GoHighLevel's plans are based on the features you need.
Assessing ROI Potential
When it comes to assessing the ROI potential of GoHighLevel and Keap, it's important to consider the features and functionalities that each platform offers.
GoHighLevel offers a wide range of features, including pipeline management, appointment scheduling, SMS marketing, and more.
Keap, on the other hand, offers features such as email marketing, lead capture, and sales automation.
Both platforms offer a high potential for ROI, but it ultimately depends on your business needs and goals.
If you're looking for a platform that offers more advanced features and functionalities, GoHighLevel may be the better choice.
However, if you're looking for a more affordable option with basic features, Keap may be the better choice.
When it comes to pricing and value for money, GoHighLevel and Keap offer different pricing structures and features.
Customer Support and Community
When it comes to choosing a CRM platform, customer support is a crucial factor to consider.
Here, we will compare the support services of GoHighLevel and Keap.
Support Services of GoHighLevel
GoHighLevel provides support through email and chat.
They also offer concierge migrations for new users, which means they will help you migrate your data from your current CRM to GoHighLevel.
Additionally, they have a large and active Facebook community where users can ask questions and get help from other users.
Support Services of Keap
Keap offers a variety of support options, including phone, chat, and email support.
They also have an extensive help center with articles, videos, and webinars to help you learn how to use their platform.
Keap also provides a dedicated account manager for their users, which means you will have a single point of contact for all your support needs.
In terms of community, Keap has an active user community where users can share tips and best practices.
They also have a marketplace where users can browse and purchase add-ons and integrations for their Keap account.
On the other hand, GoHighLevel has a large and active Facebook community where users can ask questions and get help from other users.
Both GoHighLevel and Keap offer robust support services and active user communities.
Integration and Ecosystem
When it comes to integration and ecosystem, both GoHighLevel and Keap offer a range of third-party integrations to help you customize your workflow and connect with other tools you use.
Third-Party Integrations in GoHighLevel
GoHighLevel offers a wide range of third-party integrations, including Zapier, Twilio, Stripe, and more.
With these integrations, you can easily connect GoHighLevel with other tools you use in your business, such as email marketing platforms, payment gateways, and communication tools.
In addition to these integrations, GoHighLevel also offers an open API, which allows developers to build custom integrations and automate workflows.
Third-Party Integrations in Keap
Keap also offers a range of third-party integrations, including Zapier, QuickBooks, and Gmail.
These integrations allow you to connect Keap with other tools you use in your business, such as accounting software, email marketing platforms, and productivity tools.
Keap also offers an open API, which allows developers to build custom integrations and automate workflows.
Both GoHighLevel and Keap offer a good range of third-party integrations and an open API, which makes it easy to connect with other tools you use in your business.
Final Thoughts
After comparing GoHighLevel and Keap, it's clear that both platforms offer a wide range of features for managing your business.
However, if you're looking for a platform that is easy to use and offers a wider range of templates, then GoHighLevel may be the better choice for you.
With its user-friendly interface and extensive toolkit, GoHighLevel makes it easy for you to get started quickly and customize your dashboard to your liking.
On the other hand, if you prefer an all-in-one platform that offers a la carte pricing, then Keap may be the better choice for you.
With Keap, you can start with the basic features and add on as your business grows.
Both platforms have their strengths and weaknesses, so it's important to choose the one that best fits your specific needs.
If you have any questions or need help deciding which platform to choose, don't hesitate to reach out to the support team for either platform.
Remember, choosing the right platform is crucial for the success of your business, so take your time and make an informed decision.