GoHighLevel Pricing Plans & Service Charges [2024]

The 3 GoHighLevel pricing plans cost $97/month, $297/month, and $497/month. They are the Agency Starter, Unlimited, and Agency Pro plans respectively. By paying annually for any of the plans, you will receive a discount worth two months of free subscription.

There are no hidden charges attached to any of these pricing plans, however, there are some extra charges involved if you require services that are beyond what each plan offers.

I will do a quick breakdown of each plan and help you choose the one that best suits your agency or business. We will also go through the charges for all the extra services provided by GoHighLevel.

Overview of GoHighLevel Pricing Plans

GoHighLevel offers three pricing plans: the Agency Starter Account at $97/month, the Agency Unlimited Account at $297/month, and the Agency Pro at $497/month. Each plan caters to different business needs, providing varying levels of marketing and CRM tools, scalability, and customization options.

• GoHighLevel Starter: The Starter Plan is ideal for small businesses or agencies with a few clients, offering up to three sub-accounts. It includes essential features like funnel and landing page building, email and SMS marketing, calendar scheduling, CRM, and basic analytics.
• Agency Unlimited: The Agency Unlimited Plan allows for unlimited sub-accounts and includes all Starter Plan features plus advanced API access, extensive reporting, enhanced automation, and customizable workflows. It's perfect for agencies and growing businesses needing to manage many clients efficiently and automate customer acquisition with AI tools.
• Agency Pro: This plan is also known as white label or SaaS pricing plan and it is the most advanced option, offering all Unlimited Plan features plus the ability to sell GoHighLevel as a SaaS under your brand. It includes a custom-branded mobile app, full white-labeling, and priority support, ideal for businesses looking to maximize the platform's capabilities and generate recurring revenue.

GoHighLevel Agency Starter Account

Price: $97 per month

Number of sub-accounts: 3

The Agency Starter Account is the entry-level plan, ideal for small businesses, solopreneurs, and startups. It offers a comprehensive suite of core marketing and CRM tools, providing a solid foundation for businesses just starting out.

Features:

• Single Account Management: Manage your entire business operations within one account.
• Funnel and Landing Page Builder: Create high-converting sales funnels and landing pages with ease.
• Email and SMS Marketing: Engage with customers through targeted email and SMS campaigns.
• Calendar and Appointment Scheduling: Simplify scheduling with integrated calendar features.
• CRM and Pipeline Management: Keep track of customer interactions and sales pipelines.
• Membership Site Capabilities: Create and manage membership sites to offer exclusive content.
• Basic Reporting and Analytics: Access essential metrics to evaluate performance.

Benefits:

• Affordability: Priced at $97 per month, it offers an accessible entry point for small businesses.
• Ease of Use: User-friendly interface and straightforward setup.
• Essential Tools: Includes all the core features needed to manage marketing and customer relations effectively.

Ideal Customers: Small businesses, startups, and solopreneurs looking for a cost-effective, comprehensive marketing solution to manage and grow their customer base.

Agency Unlimited Account

Price: $297 per month

Number of sub-accounts: Unlimited

The Agency Unlimited Account is designed for marketing agencies, mid-sized businesses, and enterprises that require advanced features and scalability. This plan includes everything in the Starter Account plus additional capabilities.

Features:

• Unlimited Sub-Accounts: Manage multiple clients or projects with unlimited sub-accounts.
• Advanced API Access: Integrate with other software and automate processes more effectively.
• Additional Automation Features: Enhanced automation tools to streamline workflows.
• Extensive Reporting and Analytics: More in-depth analytics to monitor performance and make data-driven decisions.
• Improved Customer Support: Access to enhanced customer support options.
• Customizable Workflows: Create custom workflows tailored to your business processes.

Benefits:

• Scalability: Perfect for growing businesses that manage multiple clients or need advanced tools.
• Advanced Features: Access to more sophisticated automation and integration options.
• Better Support: Enhanced support ensures that your business runs smoothly.

Ideal Customers: Marketing agencies, mid-sized businesses, and enterprises requiring robust and scalable solutions with advanced automation and integration capabilities.

Get Started With GoHighLevel Agency Unlimited For Free

Agency Pro (White Label + SaaS)

Price: $497/month

Number of sub-accounts: Unlimited + ability to resell GoHighLevel

The Agency Pro or SaaS pricing plan is tailored for large marketing agencies and enterprises seeking a fully branded experience for their clients. This plan includes all features of the Unlimited Account, along with additional white-labeling and SaaS options.

Features:

Unlimited SaaS Reselling

Empower your business by offering GoHighLevel as a SaaS product without any restrictions on the number of resells. This unlimited reselling capability allows you to scale your operations extensively, reaching a broader client base and significantly expanding your revenue potential.

AI and Automation

Conversation AI: Revolutionize customer interactions with AI-driven chatbots that provide superior support and engagement. These intelligent bots handle inquiries efficiently, ensuring a seamless and enhanced customer experience.

Content AI: Supercharge your content strategy with AI-generated social media posts, blogs, and emails. This tool ensures high-quality output delivered at lightning speed, keeping your content fresh and engaging without manual effort.

Workflow AI: Transform your operations by automating complex workflows using AI. This advanced feature streamlines processes, enhances efficiency, and reduces the need for manual intervention, allowing your team to focus on higher-value tasks.

Pricing Flexibility and Feature Adaptability

Flexible Pricing Control: Customize your pricing structures to suit your clients' unique needs. This flexibility enables you to offer personalized service packages that accurately reflect the value you provide, enhancing client satisfaction and loyalty.

Adaptable Feature Set: Design bespoke pricing plans that align perfectly with individual client requirements. This adaptability ensures you deliver maximum value tailored to each client, setting you apart from competitors and boosting client retention.

Custom-Branded Mobile App: Offer a branded mobile app for iOS and Android to your clients.

Full White-Labeling: Customize the platform with your branding for a seamless experience.

Enhanced Customization Options: More options to tailor the platform to your specific needs.

Priority Support: Dedicated account manager and priority customer support.

Benefits:

• Brand Consistency: Full white labeling ensures a consistent brand experience for your clients.
• Revenue Generation: By offering GoHighLevel’s features under your brand, you can create a new revenue stream for your agency. You can set your own pricing and retain full control over client relationships.
• Customer Retention: Providing a branded platform strengthens client relationships and loyalty. Customers are more likely to stay with an agency that offers comprehensive, branded tools tailored to their needs.
• Mobile Access: Provide your clients with a branded mobile app for better accessibility.
• Priority Service: Access to priority support and a dedicated account manager.

Ideal Customers: SaaSpreneurs, Large marketing agencies, and enterprises focused on providing a fully branded, seamless experience for their clients, and those who need priority support and extensive customization options.

Get Started With GoHighLevel Agency Pro For Free

GoHighLevel Agency Starter vs Unlimited

Sub-Account Limits

• Agency Starter Plan: Limited to 3 sub-accounts. Suitable for small businesses or agencies with a few clients, providing enough capacity for initial growth but restricting larger expansions.
• Agency Unlimited Plan: Unlimited sub-accounts. Ideal for agencies and businesses managing numerous clients, enabling unrestricted scaling and flexibility.

API and Automation

• Agency Starter Plan: Basic automation features, sufficient for small-scale operations but may lack the depth required for complex workflows.
• Agency Unlimited Plan: Advanced API access and enhanced automation tools, allowing for sophisticated integrations and streamlined processes that support large-scale operations.

Reporting and Analytics

• Agency Starter Plan: Basic reporting and analytics, offering essential metrics to evaluate performance but limited in-depth insights.
• Agency Unlimited Plan: Extensive reporting and analytics, providing comprehensive data analysis and insights for informed decision-making and performance tracking.

Customer Support

• Agency Starter Plan: Standard support, adequate for general issues but may not provide the speed or depth needed for more complex problems.
• Agency Unlimited Plan: Improved customer support with quicker response times, ensuring timely assistance and effective problem resolution.

Workflow Customization

• Agency Starter Plan: Standard workflow capabilities, enough for basic operations but limited customization options for specific business needs.
• Agency Unlimited Plan: Customizable workflows tailored to specific business processes, offering greater flexibility and efficiency in managing operations.

White-Label Capabilities

• Agency Starter Plan: No white-labeling options, making it less suitable for agencies looking to present a branded experience to their clients.
• Agency Unlimited Plan: Full white-labeling capabilities, allowing agencies to customize the platform with their branding and offer a seamless, professional experience to clients.

Summary

The Agency Starter Plan is ideal for small businesses and agencies with limited client management needs, offering essential features at an affordable price.

On the other hand, the Agency Unlimited Plan provides significant scalability, advanced features, and customization options, making it perfect for larger agencies and businesses that require robust tools and unlimited client management capabilities.

Agency Unlimited vs Pro Plan

The Agency Unlimited and Pro plans have a few things in common, but they are quite different price plans based on what they offer.

Sub-Account Limits

• Agency Unlimited Plan: Unlimited sub-accounts. Suitable for agencies and businesses managing numerous clients, providing flexibility and scalability.
• Agency Pro Plan: Also offers unlimited sub-accounts, maintaining the same level of flexibility and scalability as the Unlimited Plan.

White-Label Capabilities

• Agency Unlimited Plan: Full white-labeling capabilities, allowing agencies to customize the platform with their branding for a seamless, professional client experience.
• Agency Pro Plan: Enhanced white-labeling options, including a custom-branded mobile app, allowing agencies to offer a fully branded, premium experience across all devices.

Selling as SaaS

• Agency Unlimited Plan: Does not support selling GoHighLevel as a SaaS under your brand.
• Agency Pro Plan: Allows you to sell GoHighLevel as a SaaS under your brand, generating recurring income by offering the platform's features to an infinite number of clients.

Client Onboarding – Setting Up Client Accounts

• Agency Unlimited Plan: All client accounts must be set up manually. While setting up a client account does not take long, it can be a bottleneck for agencies looking to scale quickly. There is also a greater chance of user error during the setup process.
• Agency Pro Plan: Automates the client onboarding process completely. This feature allows agencies to scale quickly since it can be included with a sales funnel, and the software will set up the new client account and email login instructions automatically.

API and Automation

• Agency Unlimited Plan: Advanced API access and enhanced automation tools, allowing for sophisticated integrations and streamlined processes for large-scale operations.
• Agency Pro Plan: Includes all the advanced API access and automation tools of the Unlimited Plan, plus additional capabilities to further enhance workflow efficiency and client management.

Reporting and Analytics

• Agency Unlimited Plan: Extensive reporting and analytics, providing comprehensive data analysis and insights for informed decision-making and performance tracking.
• Agency Pro Plan: Maintains extensive reporting and analytics, ensuring comprehensive data insights, with possible enhancements for more detailed analysis and reporting options.

Customer Support

• Agency Unlimited Plan: Improved customer support with quicker response times, ensuring timely assistance and effective problem resolution.
• Agency Pro Plan: Priority support with even faster response times, ensuring top-tier assistance and minimal downtime for critical issues.

Workflow Customization

• Agency Unlimited Plan: Customizable workflows tailored to specific business processes, offering great flexibility and efficiency in managing operations.
• Agency Pro Plan: Further enhanced workflow customization options, providing even more flexibility to tailor processes precisely to your business needs.

Summary

The Agency Unlimited Plan offers significant flexibility, advanced features, and customization options, making it perfect for larger agencies and businesses needing robust tools for managing numerous clients.

In contrast, the Agency Pro Plan builds on these features, offering enhanced customization, automated client onboarding, priority support, and the ability to sell GoHighLevel as a SaaS under your brand.

GoHighLevel Add-On Prices

After signing up for a GoHighLevel account, you can significantly improve your GoHighLevel experience with a variety of add-ons available in the GoHighLevel Marketplace.

Access these options through your account’s Agency view.

However, you can find many of these add-ons available at lower prices on the Fiverr freelance marketplace.

Basic and Advanced Account Setup

Kickstart your GoHighLevel journey with tailored setup options:

• Basic Setup: For a seamless start, get a general account setup along with a one-hour onboarding call with a GoHighLevel expert. Cost: $300 (one-time fee).
• Advanced Setup: For a comprehensive setup, opt for a personalized account configuration and five hours of consulting with a GoHighLevel expert to maximize your business potential. Cost: $1,000 (one-time fee).

Priority Support

Gain priority access to the support team, bypassing regular wait times for expedited assistance and faster query resolution. Cost: $300/month.

HIPAA Compliance

For businesses in the healthcare sector, ensure your account meets stringent data protection standards with HIPAA compliance. Cost: $297/month or $2,970/quarterly.

Eliza Agent

Optimize lead nurturing and management with the Eliza Agent add-on, designed for agencies:

• Cost: $500/month for the first five login accounts
• Additional Accounts: $99/month each
• Setup Fees: $1,000 or $2,500

White-Label Mobile App

Enhance your agency’s professional image with a branded mobile app:

• White-Label Mobile App: Cost: $497/month
• White-Label Mobile App and Zap: Cost: $1,491/quarterly

Integrations with Zap

Extend GoHighLevel’s functionality by integrating with over 1,000 web services through Zap. Note that Zap integrations do not work on the mobile app. Cost: $50/month.

GoHighLevel Extra Services Pricing

Enhance your GoHighLevel experience by opting for additional services that unlock the platform's full potential. For instance, instead of managing your own phone system, you can opt for GoHighLevel's LC Phone System. This service simplifies communication by handling all the intricate details for you.

LC-Phone Pricing

Streamline client communication with GoHighLevel’s LC-Phone service, eliminating the need for third-party integrations like Twilio. You can easily call or send SMS messages directly through the platform. Here are the pricing details:

• Outbound SMS: $0.0079 per segment
• Outbound MMS: $0.0200 per segment
• Inbound SMS: $0.0079 per segment
• Inbound MMS: $0.0100 per segment
• Outbound Call: $0.0140 per minute
• Inbound Call: $0.0085 per minute
• Local Numbers: $1.15 per month
• Toll-Free Numbers: $2.15 per month
• Number Validation: $0.005 per validation

LC-Email Pricing

Maximize efficiency with GoHighLevel’s built-in email service, allowing you to send personalized emails without integrating third-party software. The service is priced at $0.675 per 1,000 emails.

Content AI Pricing

Elevate your content creation with Content AI, which uses advanced AI to infuse your content with customized keywords, tones, and variations. Create engaging social posts, captivating blogs, compelling website copy, and appealing emails with ease.

Available on all plan levels, rebilling is only available on the $497 Agency Pro Plan. When activated, each sub-account receives 500 free words. Additional words cost $0.09 per 1,000 words, deducted from the Agency Wallet.

Workflow AI Pricing

Integrate advanced AI capabilities directly into your workflows with Workflow AI, powered by ChatGPT from OpenAI. Customize workflow actions with AI for intelligent automation.

Available on all plan levels, rebilling is only available on the $497 Agency Pro Plan. Upon activation, each sub-account gets 100 free executions. Additional executions cost $0.03 each, deducted from the Agency Wallet unless rebilling is enabled.

Conversation AI

Elevate customer interactions with Conversation AI, a feature that uses advanced AI technologies for precise, intelligent customer engagement.

Available on all plan levels, rebilling is only available on the $497 Agency Pro Plan. Pricing is $0.02 per message.

Review AI

Boost your online reputation and foster customer trust with Review AI. Manage Google and Facebook reviews effortlessly and automate responses.

It's available on all plan levels, rebilling is only available on the $497 Agency Pro Plan. Pricing is $0.08 per response.

Premium Triggers & Actions

Unlock advanced functionalities with LeadConnector (LC) Premium Triggers & Actions. Seamlessly connect workflows to external systems without needing third-party tools like Zapier.

Integrate services like Slack and Google Sheets, and manage inbound webhook actions.

Available on all plan levels, rebilling is only available on the $497 Agency Pro Plan. Pricing is $0.01 per execution.

Yext Online Listings

Boost your SEO with Yext Online Listings, ensuring your client's business information is consistently displayed across over 70 major websites. This creates valuable backlinks and enhances online visibility. Pricing is $30/month with a minimum three-month commitment.

WordPress Hosting

Host WordPress sites within GoHighLevel for seamless integration. Although GoHighLevel hosts the site, management is still done through the WordPress Admin account.

WhatsApp Integration

Leverage WhatsApp for business communication with GoHighLevel’s new integration. After approval, you can use this powerful tool for business growth.

Pricing is $10/month per sub-account, with additional conversation and template charges based on usage and country.

These additional services enhance GoHighLevel’s capabilities, providing a more streamlined and efficient platform for managing your business operations and client communications.

GoHighLevel Pricing: Final Words

Choosing the right GoHighLevel pricing plan is essential for maximizing the platform’s benefits and ensuring it meets your business needs.

The Agency Starter Account is perfect for small agencies or solo marketers, offering essential marketing tools at an affordable price.

The Agency Unlimited Account provides advanced features and scalability for growing agencies, while the White Label Mobile App + Agency Pro plan is ideal for large agencies or enterprises requiring a fully branded client experience and comprehensive features.

Additionally, GoHighLevel’s extra services and add-ons allow you to tailor the platform to your specific needs, whether it’s through white-label options, HIPAA compliance, or extended support.