#GoGlobal Newsletter | October 25th Edition ??

The upcoming U.S. election isn’t just a simple domestic issue; it could have wide-ranging effects on world trade. Rules on international economic relations, particularly with large players like China and the EU, as well as key trading partners such as Australia, could be dictated by policy from Donald Trump or Kamala Harris.

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As your business expands overseas, you’ll want to build relationships with your ideal international clients. These are the prospects that are most in need of your services, who will get the most value from your offering.

They are the most likely to buy from you, and most likely to generate maximum revenue for your company over the long term. Being able to locate and speak to those prospects depends on knowing who your ideal international client (IIC) is, what problems they have that you can solve, and where to find them.

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In the previous topic, I talked about the four levels of market segmentation when it comes to international marketing, and how they can be applied in different contexts. Now let’s talk about your ideal client and how you can conduct market research to understand their needs and challenges better.

Your ideal international client is the person offshore who sees your product and says “yes, this solves my problem … I’ll buy it”. Understanding who your IIC is is extremely important. If your solution and marketing aren’t aligned with what the IIC wants and the problems they want you to solve, they won’t buy from you. It’s vital to have an exact target, so that prospects can find you and you can find them.

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In the topics above, we talked about two key aspects of understanding your international ideal clients: market segmentation and market research. Now it’s time to put those things together and create your ideal international client avatar.

So why is creating an ideal client avatar important?

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