#GoGlobal Newsletter | November 22nd Edition ??

I know from experience that one of the key challenges that companies – small and large – face when it comes to international expansion, is bridging the cultural divide. Adapting to the culture of a new market isn’t just about switching up your packaging or rebranding your company’s name so that it works in that country, although these things are important pieces of the puzzle. Cultural difference begins with how a place looks or feels, what people eat and wear and how they speak, but it goes much deeper than that, and that’s where the complexity comes in.

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The less visible aspects of culture include values, beliefs, norms, perceptions, and philosophies, and these intangible aspects of culture are the most important because they influence our perceptions and the way we think and act. Moreover, because we have a natural tendency to revert to our cultural roots, how we behave and make decisions, are all affected by cultural values, even if we are not aware of it. For instance, it was my Australian cultural background that made me conclude that leaving a sick friend to sleep was a kind thing to do, while my friend’s Egyptian cultural background led him to see the same behaviour as uncaring. At the time, neither of us was aware of how significantly culture fed into this episode.

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Are you ready to navigate the complexities of global business with confidence? Our Cross-Cultural Collaboration Checklist is your ultimate guide to working seamlessly across cultural borders. Packed with practical tips and actionable insights, this free resource helps you build stronger relationships, avoid costly missteps, and achieve success in diverse environments. Whether you’re entering new markets or working with international teams, this checklist is designed to make cross-cultural collaboration easier and more effective.

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