#GoGlobal Newsletter | November 1st Edition ??

When it comes to selling internationally, big mistakes are often made around international product-market fit. It’s easy to understand how it happens. When companies are intimately acquainted with the desires and expectations of customers at home and have been meeting those to a high standard for a long time, they sometimes get complacent. When the time comes to expand to new markets overseas, leaders tend to think “we know people buy our product and we know what works best for our clients. We’ll replicate what we’ve done at home overseas and everything will be fine”. But this just isn’t the case, as a bunch of companies have learnt the hard way.

Click here to read more.

I’m thinking of selling my product overseas. What level of due diligence should I do to make sure the product is suitable for the local market?

This is a question that came across my desk recently and it’s a great one, because there’s an almost endless amount of market research that you could do on international product-market fit, before tackling a new market. And for some people, the sheer volume of potential research stops them from ever getting started.

The trick is to work out what you need to know before you go ahead and launch.

Read the full article here.

Originally from South Africa, Tony Jacobson is an international sales and marketing expert, with experience working with global brands in the FMCG, retail, fashion and IT industries.

If you’re a small business wondering how you can break into international markets, Tony has some great tips and hacks on how to source international partners, distributors and buyers without having a big marketing budget.

Tony has travelled to 180 cities in 36 countries in his international business pursuits and has a wealth of knowledge to share!

Listen to the full episode here.