#GoGlobal Newsletter | February 28th Edition ??
Cynthia Dearin GAICD
I help manufacturers create a global footprint | State of Mississippi Representative - Australia Office
The global digital transformation of the last few years has revolutionised how companies operate and expand internationally. Businesses can now be run remotely and staffed by teams spread across the globe, and international transactions can be sent and approved instantly. Companies have unprecedented opportunities to connect with diverse customers through localised and culturally relevant content. Cloud computing has also made supply chains more resilient through real-time tracking, enabling companies to optimize their operational efficiencies.
So how can your business harness digital tools to enhance its international presence?
?? China 2.0: The New Playground for Australian Brands ???
Join us on 4 April as our Senior Advisor, Mike Todd , shares his insights on China in 2025 at the Global Growth Playbook forum. With 30+ years of experience in global brand expansion, Mike will explore China’s evolving retail landscape, social commerce trends (Douyin, Xiaohongshu), and key strategies to succeed in this $6 trillion market. If China is on your radar, don’t miss this! ??
?? Friday, 4 April, 9 AM | ?? OFX, Sydney
Expanding internationally offers huge opportunities, but common mistakes can derail success.
Avoid costly blunders like operating on guesswork without clear goals and market data, being too ambitious by tackling multiple markets at once, or lacking a strong value proposition that sets you apart from competitors.
To help you navigate these challenges, the Go Global Scorecard provides quick-fire questions to assess your readiness, identify gaps, and refine your strategy.
Click here to take the scorecard.