Goals Vs. Commitments: Building Success in 2025

Good Morning Team Leaders, Agents & Owners

We just wrapped up our Business Planning Session for 2025, and one of the key takeaways was the concept of commitments vs. goals—a shift that could transform how we lead our teams, run our brokerages, and achieve success.

Here’s the difference:

• Goals give us direction, but they often carry a "maybe" mindset: “I’ll try to hit that number” or “Let’s see how it goes.” Goals can inspire, but they don’t guarantee action.
• Commitments, on the other hand, demand certainty and follow-through. They’re promises we make to ourselves and our teams, removing doubt and excuses.

As leaders, we need to lead by example. It’s not enough to set goals—we must show our teams how to commit fully and follow through with disciplined action. Here’s a framework you can use to help your agents, teams, and staff move from goals to actionable commitments:

1. Make Decisions with Certainty

Confidence is contagious. When you make decisions with certainty, you inspire trust in your team, clients, and peers. Remind your agents that being decisive shows leadership and builds credibility.

2. Act in a Timely Manner

Paralysis by analysis kills momentum. Teach your team the value of timely decisions, even if some turn out to be wrong. Mistakes are opportunities to learn, adapt, and grow. Remind them that delaying decisions only signals uncertainty and can lead to missed opportunities.

3. Communicate Decisions Clearly

A great decision is only effective if it’s communicated well. Encourage your agents to explain the why behind their choices. Clarity fosters understanding, alignment, and confidence across the board.

4. Embrace Discipline

Help your team understand that discipline is the bridge between commitments and results. No one else can do the work for them. As much as we provide support, they must own their daily actions and eliminate excuses.

5. Learn from Every Outcome

Reassure your agents that not every decision will be perfect. Success comes from taking action, learning from missteps, and building resilience. The wrong decision can still lead to the right lessons.

Your Commitments as a Leader

To create a culture of commitment, outline what your team can expect from you: accountability, resources, and unwavering support. Commit to regular check-ins, clear communication, and tools that help them succeed.

Encouraging Their Commitments

Challenge your team to commit to:

• Owning their outcomes, both personal and professional.
• Building daily habits that align with their business goals.
• Supporting their teammates as part of a collaborative, thriving culture.

As leaders, our responsibility is to hold our teams accountable, but the discipline to follow through lies with them. Let’s commit to leading with purpose, making timely decisions, and fostering a culture of action and clarity in 2025.

Here’s to a year of undeniable results!

P.S - IF YOU WANT ME TO SEE THE RECAP I SENT TO MY TEAM WITH ITEMIZED LISTS OF WHAT OUR TEAM HAS COMMITTED TO OUR AGENTS IN 2025 (from expenses covered, to marketing etc) ALSO WHAT WE EXPECT OUR AGENTS TO COMMIT TO email me [email protected]

BE GREAT,

AP