Goalgirls and USM: A Creative Collaboration in Berlin

In April 2016,?Goalgirls, a trailblazing creative agency, launched in Berlin. Breaking away from traditional agency models, Goalgirls introduced?Holacracy. Under this decentralized management structure, decision-making responsibility?is shared?across self-organizing teams rather than concentrated in a traditional management hierarchy. A team of 93 women created a unique "co-creagency"?environment that encourages creativity, collaboration, and flexibility.?

Goalgirls?work at the intersection of creativity and social impact, on embarking interdisciplinary projects for non-profit organizations as well as established brands. Its progressive campaigns are a reflection of the voice of a conscious, younger generation that demands more from the world of marketing.?

Creating a Workspace for Creativity with USM?

To support its radical vision,?Goalgirls?needed a workspace that was as flexible and dynamic as its working style. That's where?USM?came in.?

At the heart of its office is a?multi-coloured USM Haller?shelf that serves a dual purpose: a room divider and an eye-catching storage solution. The striking combination of yellow, orange, and white not only brightens the space but also matches Goalgirls' spirited ethos. A matching mobile storage unit offers flexibility, ideal for a constantly changing work environment.?

Goalgirls picked a?USM Kitos M?table, with its mechanically adjustable height, to improve the space's adaptability.?Whether for?quick stand-up meetings or seated work sessions, the Kitos M perfectly fits the agency's needs. This multifunctionality is ideal for the fluid workspace. It?easily?shifts to accommodate events, workshops, podcast recordings, and concentrated work.?

USM: The Perfect Fit for a Modern Workspace?

Goalgirls chose USM for its timeless design and versatility, qualities in sync with the agency's progressive and experimental spirit. The USM modular system enables their workspace to evolve as needed while reflecting their commitment to creativity and collaborative working environments.?

By embracing USM's flexible and adaptable furniture,?Goalgirls?has created a space where creativity thrives, ideal for a team that values a spirit of freedom, innovation, and collaboration.?