The Goal of Writing Objectives is to Achieve Positive Outcomes (Say What?)

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Writing the?goals and objectives?section of a grant proposal is usually a daunting task for the novice grant writer. Compounding the challenge is that almost every government or foundation Request for Proposal (RFP) requires some statement of goals and objectives, and if not required, should be included in most cases. So, here is a short course in how to get over this hurdle.

First, it is critical that one does not confuse goals, objectives, and methods. A goal is an overall statement of intent, such as, “The overarching goal of the LHEAP (Left Handed Enrichment Action Project) initiative is to improve educational outcomes for at-risk left-handed youth in southwest Dubuque.” Note: I don’t mean to keeping picking on Dubuque in my posts, it’s just that as a kid growing up in Minneapolis with a kosher butcher father who always seemed to be ordering meat from a packing plant in Dubuque, it remains an exotic locale in my mind. Sorry for the Proustian reverie (In Search of Lost Time) and back to the subject at hand.

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