Go Wide Go Deep
Ever heard the saying content is king?
While that might be true, the real game-changer is content with context.
That is always going to win out and help you attract more targeted traffic online.
However, knowing this and applying are two separate issues.
The fact remains most businesses simply don't produce enough online content whether that's blogs, videos, podcasts, or case studies.
It's not that they don't have the knowledge, they have it in spades, they are all experts in their field, the problem is it's all locked in their collective heads.
The irony behind this is Google only wants one thing to feed it's search engine - quality content that provides value to its customers, who, in turn, are your customers.
Go wide, Go Deep.
So as an expert in your field, you are ideally positioned to give Google search engine exactly what it whats?
It serves no purpose being an expert with all your know-how being locked away in your skull which only suppresses your real value!
So by sharing it online, you will have the chance to speak to many more customers who will find you organically through their google searches.
But here is the real rub...
you might be thinking you'll never be able to do that, you'll never be taken as an industry expert and you're skeptical about if it would work for your business.
Going wide and deep doesn't mean coming up with fancy content strategies or being a novelist, it simply means producing the content you, as an industry expert, already have in your head.
99% of people don't take the action necessary to make them stand out and to put them ahead of the pack, and instead, they settle for what life throws at them.
But for the 1% who are not content with accepting the status quo, taking positive action will stand you apart and become the outlier.
If you want to get an assessment of where you are in your digital marketing journey right now, you can take the FREE get to the top of google scorecard to give you some valuable insights and guidance on the things you need to do to get the results to be the go to industry expert.