Go where you can grow

Hello Ludovico! Give us a glimpse of what you've studied before your professional journey.

I started studying Economics in Sicily, where I’m from; then I wanted to pursue a path in CRM and Digital Marketing, but I was looking for something both qualitative and quantitative at the same time; and I found a MA in Milan, at Bocconi, that just suited my expectations.??

How have you approached your professional path??

I started an internship as I wanted to test what I was studying into practice, and I ended up becoming a CRM analyst, and specialist after few years. But as soon as I learned the basics of that, I felt I wanted to know more and deepen my knowledge. I wanted to see how it was like to build a CRM system from zero, learning all the vertical ins and outs.??

And then the QSRP chapter came in. How did it go??

My profile and QSRP’s needs at the time perfectly matched; QSRP was already a big and solid company, but with the needs of a startup, as they were about to start implementing a great group digital infrastructure. In this context, I thought I could truly put into practice all the lessons learned throughout the way: both the big corporate approach and the “from scratch” ones.?

And what do you think of the company??

Having this “big company” and “startup” mentality at the same time allows both having the means to pursue big results and having enough room for creativity. Being this lean and agile results in no huge times are required to deliver projects, and that you can really see the direct impact of your work on the outcomes. You are truly empowered and entitled to do things.??

How do Group QSRP and Brands organizations deal with tasks? ?

The group has a sparring partner role with the brands. You develop insight into them, bringing a wider knowledge from an outside point of view. It’s not a vertical relationship, as you don’t control what the brands do; you just help them, having a pivotal role where you can also be a knowledge hub.??

Taking all the decisions and life turns you’ve had brought you to being a manager in QSRP – that can’t be just casual. What is your secret??

All the times I decided to change or to take new directions was when I realized I stopped learning where I was – de facto - being in a comfort zone where everything is nice, but nothing grows. I believe in being a bit stubborn, persistent, and going where you can bloom and become something new.?