Go-To-Market Strategy: Teaming Up with Atlanta Vibe Pro Volleyball to Launch Atlanta’s New Premier Pro Sports Franchise

As a team of avid sports fans who have found our purpose in life through our marketing and creative craft, it's always been our dream to help build a premier pro sports franchise from the ground up.

This past year Atlanta Vibe Pro Volleyball gave us the opportunity to live this dream by entrusting us to deliver foundational go-to-market strategy and creative execution for the 2024 inaugural season of pro women’s volleyball.

Opening Night was electric. Looking around Gas South Arena and seeing hundreds of touchpoints we created, all working together to elevate the fan experience, felt surreal. But the real highlight? Watching the Atlanta Vibe players react to the pre-match hype video and knowing we played a role in giving them a true pro athlete experience was one of the most humbling and rewarding moments of our careers.

But the road to ensuring a successful Opening Night on February 1st, 2024 wasn’t without its challenges. And we still had our work cut out for us, as we collaborated closely with the Vibe’s internal staff and their paid media partners TRIUNION Marketing to build from this foundation to establish the Atlanta Vibe among the city’s premier pro sports franchises.

7 Months Earlier: Gearing Up for Brand Launch

We first started working with the Atlanta Vibe in the summer of 2023, just weeks before their brand reveal event. As one of seven inaugural franchises in the Pro Volleyball Federation , the Atlanta Vibe were doing more than launch a pro sports franchise. They were attempting to help establish a brand-new league for a sport that had never had a professional league in North America.

Moreover, the franchise leadership team had ambitions beyond their passion for the sport of volleyball: They wanted to be recognized as a truly premier pro sports franchises, on par with other Atlanta teams like the Atlanta Hawks, the Atlanta Falcons, and the Atlanta Braves. They wanted to transcend the societal confines associated with the label of a “women’s pro sport team” – but instead be recognized as serving up a world-class fan experience for a sport being played at its highest level – while still championing their sport, sharing their athletes as role models on and off the court, and providing a path to the pros to aspiring volleyball players everywhere who now had a chance to play professionally without having to go overseas.

They knew these things didn’t happen by accident – and that they would need help standing out in the hypercompetitive Atlanta sports and entertainment market and getting fans to care.

“We decided to partner with Fuel because they are well-established in the professional market and work with teams across different leagues. We wanted to be known as a major league team, and we believe you are only as good as the people you surround yourself with. So, it was an easy decision for us.” – Theresa Wenzel, President

Getting Creative to Help the Vibe Stand Out

Initially, the Atlanta Vibe contacted Fuel BMC for us to help them with brand design, strategic consultation, graphic design, video production, and marketing collateral for their brand launch event. Additionally, we would develop a go-to-market toolset of premier marketing assets for post brand launch.

Gearing up for this event included some unique challenges:

• Launching into a saturated Atlanta sports and entertainment market.
• Not having uniform designs, video, or photography of the on-court product.
• Having extremely limited access to player photography.
• Marketing a product (professional volleyball) that had never been consumed in the U.S. market.

Although runway was short, we knew we’d have to get creative to help the Vibe build a recognizable identity that the city would embrace in order for the brand launch to make the right impact.

First, we collaborated with the league and the Atlanta Vibe to define standards for their color palette. We landed on a palette that included the red and black that defined Atlanta’s other professional sports teams, while incorporating Silvery Blue, Dark Silvery Blue, and Dark Red to help the Vibe standout with a unique identity.

Then, we teamed up with Robert Generette III , aka “Rob Zilla,” an extremely talented illustrative artist, to produce illustrations of a couple of the Atlanta Vibe’s franchise players. This allowed us to introduce them into the Atlanta market and to be able to feature player images in advertisements, flyers, and other print and digital marketing assets.

We also designed a brand style guide and digital toolkit that included background textures and designs on which to stage Rob’s illustrations. These included a map of the city and a mirror of the Atlanta skyline reminiscent of a music frequency visualizer – a callback to the team’s name and Atlanta’s famous hip-hop scene. The intent was to capture the vibe of the city while positioning Atlanta’s new volleyball team as “The Vibe of the City.”

On very short turnaround, Fuel BMC’s video production team staged these illustrations alongside footage from the league and stock video clips to create a hype video that would introduce the team and get fans around the city excited for the upcoming season.

Partnering with The Atlanta Vibe to Develop Their Go-To-Market Strategy

After the success of the brand launch, the Atlanta Vibe brought on Fuel BMC for a complete strategic marketing partnership. We were more than excited and humbled by the opportunity to help them develop their go-to-market strategy and create premium assets to build awareness, generate engagement, and ultimately sell tickets.

Moreover, we knew that creatively and culturally we had amazing synergy with the Atlanta Vibe internal staff. Their passion, their belief in the importance of this league, their aspirations for what this franchise could become, were contagious, energizing, and inspiring. Although budget was limited, runway was short, marketing data was minimal to nonexistent, and lift would be significant, this was a cause that we believed in personally – and we knew we were the right team to do it.

When we kicked off our official partnership, season ticket sales were just weeks away, and time was of the essence. We would have to design the go-to-market strategy concurrently with developing the brand and successfully executing various components of that strategy: ads, social templates, email copy, web copy, landing pages, flyers, television commercials, and other go-to-market tools.

Internally, in our meetings with Vibe executive leadership, we would use the analogy of “building the plane while we’re flying it.”

“We know the purpose of our product, but how can we attract customers to a product that has never been consumed in the U.S.? Fuel helped us define our target audience, develop personas, and then brought it to life at a highly professional level, setting us apart from our competitors.” – Theresa Wenzel, President

We started off by collaborating with the Vibe internal team and their media buy partners at TRIUNION Marketing to build personas for their projected audience. With no existing sales data for pro volleyball, we used zip code demographic data and data from other Atlanta sports teams to develop a knowledge base from which to make decisions about which segments of that audience would have the most interest in attending matches and build out personas.

Brand Positioning and Foundational Messaging

“It's important to work with an organization that knows how to start strong. There are good organizations out there, and then there are organizations like Fuel that really understand how to build a foundation and grow from there.” – Theresa Wenzel, President

With personas defined, our copywriters collaborated with the Atlanta Vibe to define the value propositions that would appeal to their target audience, providing slogans, taglines, and other foundational messaging, such as:

• “This is a vibe you don’t want to miss.”
• “Make history.”
• “We’re up next.”
• “It’s a vibe.”
• “Good vibes all season long.”
• “Path to the pros.”
• “Share the vibe.”
• “There’s a new team in town.”
• “Pro volleyball is served.”

We helped incorporate this messaging – and more – on their website, social channels, emails to their databases, paid display ads, commercials, and ticketing landing pages. Additionally, our design talent provided premium in-market assets and design templates for all of these channels, including foundational go-to-market assets such as stadium seating charts, pricing and season ticket member benefits graphics, and schedule release graphics.

Weekly Meetings to Align on Go-To-Market Strategy

Tight runways meant that we had to begin execution before the go-to-market strategy was fully built out. Initially, Fuel BMC provided the Atlanta Vibe with a high-level strategic outline, while we dove straight into multi-channel campaign design to ensure successful release for each ticket purchasing option as they became available.

However, we would present small, detailed chunks of the overall strategic plan, as they were built out, during our weekly strategic meetings with the Vibe. These meetings helped ensure alignment during the fast-paced executions of these campaigns.

“The best part of working with Fuel has been their collaboration, patience in teaching us, willingness to listen, and keen ability to pivot when needed.” – Cheryl LaFoy, Senior Vice President

These weekly meetings provided a rich opportunity for collaboration and creativity: The Atlanta Vibe taught us about their sport and shared insights about their own experience with volleyball audiences, while we helped guide them around marketing best practices based around our own experience working with professional sports franchises, as well as helping organizations in a variety of verticals successfully go to market.

This collaborative process helped build trust and transparency between our two organizations, since assets had to get in market with minimal time for extensive approval processes. But it also allowed for greater agility, as every new piece of market data and feedback held potential value in going to market with a brand-new product.

We would continue to hold these weekly strategy sessions for the duration of the season.

Iterative Improvement and Capturing Content at Minicamp

The months leading up to Opening Night required an extremely heavy lift. New marketing capabilities had to be built out. New channels had to be activated. A new website had to be created on a platform provided by the league. Campaign conception and execution had to be carried out with minimal turnaround.

Design for each channel had to be delivered fast – and then iteratively improved. Working with TRIUNION for ad placement, we provided A/B testing with several rounds of creative swaps and messaging for display ads, Meta ads, streaming and television commercials, billboards and created design assets for the website, social channels, newsletters, marketing emails, and more – hundreds of assets in all – each iteration an improvement of the last.

However, we knew that to maximize the effectiveness of these advertisements, we would need better assets that featured the players and shared a vision of what pro volleyball would look and feel like. In mid-November, the Atlanta Vibe players would be in-market for their minicamp, and we seized this opportunity to capture photos and video.

Although the players weren’t in uniform (since those were not designed or manufactured yet), the assets we captured represented a major leap forward in our marketing capabilities. Finally, we could present a more convincing vision of the on-court product – including staged motion shots of Atlanta Vibe players bumping, digging, and serving the ball filmed on a green screen after practice at LakePoint Sports .

We used this content capture to create motion ads to combat ad blindness, and overhaul design for the website, billboards, social media, and more. Additionally, we leveraged this creative for a Holiday Promotion Campaign and used it to create television advertisements leading up to the first match – since video shots of players in uniform wouldn’t be available until just a couple days before the first home match.

The organization also used some of this footage on the highly coveted W board in downtown Atlanta – a digital billboard that has prominent visibility for commuters coming into the city.

Formalizing the Go-To-Market Strategy

By the holiday season, all of the conversion points were active and had undergone several rounds of optimization. Through connections of the Atlanta Vibe’s leadership team, as well as TRIUNION’s work in securing ad placements, design by Fuel BMC promoting the Vibe had appeared on ESPN broadcasts, during NCAA tournaments, and outside the College Football Hall of Fame. Buzz was slowly starting to build around the city.

We took advantage of this time to formalize the go-to-market strategy into a comprehensive, shareable strategic roadmap for the Vibe to leverage, which had the following components:

• The first sheet provided a high-level Gantt Chart, mapping start and end dates for all marketing campaigns through the end of the season.
• The second sheet contained Campaign Overviews, which broke down each campaign into Targets, Campaign-Specific Messaging, Required Funnel Updates, and Campaign-Specific Ticket Packages. It also included written instructions and messaging for all 50 channels.
• The third sheet, entitled Campaign Execution, broke each campaign down into business action items, including dependencies, ownership, an interactive Gantt chart, as well as links to detailed briefs for hundreds of action items.

Given the tight runway, the Vibe’s lean internal team, and the must do, can’t fail aspect of many of these initiatives, it was imperative that the go-to-market strategy framework did more than clearly outline the strategic approach. It had to be designed for delegation and execution to ensure that everyone was able to work quickly and cohesively to make the historical inaugural season of indoor women’s pro volleyball a success.

Fuel BMC Designs Uniforms to Capture the Vibe of the City

Around the same time, Fuel BMC stepped in to provide uniform design for the Atlanta Vibe. With less than a week before final uniform designs were due for production, the Atlanta Vibe was dissatisfied with the uniform designs produced by a different partner.

They enlisted our help to design uniforms that would encapsulate the team and the city of Atlanta and that athletes (and fans) would be excited to wear. Drawing on our wealth of experience providing branding and design for pro sports organizations, we delivered three uniform sets, focusing on clean, cohesive designs that would provide a premium, modern feel – while incorporating details to help establish the identity of the Vibe and position them as Atlanta’s pro volleyball team.

“We were really excited to put on our jerseys and wear every single one. There were a lot of really intentional details in all of them. In the red one, the map of the city was super special. We know what we're playing for is bigger than ourselves.” – Shelly Fanning, Middle Blocker #3

On the red jerseys, we included the red overhead view of a map of the city from the brand book Fuel BMC created earlier in our partnership, and added black piping with an Atlanta skyline graphic, intended to appear as a frequency vibration when seen on television. On the light blue jerseys, we reflected the idea of ‘vibe,’ as well as Atlanta’s hip-hop legacy, with a circular vibrating soundwave behind the numbers. On the black jerseys, we incorporated a supersized matte black Vibe logo to create a patterned effect and included a modern, sophisticated volleyball net pattern on the sleeves.

“I love our colors and how they look on us. It makes me really proud to represent Atlanta. It was cool how our vibe and everything we stand for showed on the jerseys.” – Leah Edmond, Outside Hitter #13

Organizing & Orchestrating Media Day

“Media Day for us was one of the most seamless media days I've ever been part of. It was very efficient but also super exciting and fun for our athletes. Fuel's turnaround time to take everything and bring it to life a couple of weeks later was incredible.” – Theresa Wenzel, President

With just 14 days before Opening Night, the Atlanta Vibe finally had production of their uniforms complete and all their players in Atlanta. On January 18, 2024, we orchestrated a Media Day production for the Vibe at the Crowne Plaza Hotel ballroom in Norcross, Georgia.

Teaming up with award-winning sports photographer James Quantz Jr for environmental lighting effects and player photography, Fuel BMC’s video production team was on-hand to capture footage to use in marketing videos that would later make a huge impact on the Atlanta Vibe’s marketing effort.

With elaborate planning dialed in,?our team designed pre-set stations for the players to rotate through, which allowed us to work efficiently and quickly to capture high quality photography and video of the players in uniform, as well as lifestyle and personality shots.

Preparing for Opening Night

Now that we finally had access to premium marketing assets, our work was just starting. The Vibe’s historical Opening Night at Gas South Arena was just two weeks away, and we would have to create an extensive library of static design graphics and videos to fuel the in-match experience while presenting a cohesive omnichannel customer experience across the Vibe’s digital channels, Ticketmaster page, and more.

We knew the importance of making a strong first impression in the Atlanta market – both in terms of providing a premier experience for fans, but also for the athletes. This was a truly momentous occasion for the sport – but a personal one for the athletes, who had been working their whole lives for this moment.

We wanted to design dynamic marketing assets and an in-match experience that would help establish team identity, build excitement, and give the Vibe’s athletes the feeling of what it’s like to be a professional athlete on volleyball’s biggest stage.

In the weeks before the Vibe’s home opener, Fuel BMC worked around the clock, retouching images, designing graphics, editing videos, measuring stadium specs, and re-measuring them and working with vendors and the arena production team, to provide design for in-match stadium touchpoints, including:

• Physical print execution for column wraps.
• Locker room nameplates.
• Signage for fan and player entrances.
• Banners throughout the stadium.
• Digital production library for the stadium’s video boards, ribbon boards, and scoreboard

We worked with Gas South Arena’s scoreboard operation team to make sure the video boards and scoreboard designs were integrated seamlessly. At one point, our team had 114 concurrent Vibe-related design projects underway.

Making History: Opening Night at Gas South Arena

Finally, the night had arrived. After starting the season with two wins on the road against the Omaha Supernovas and the Orlando Valkyries, the 2-0 Atlanta Vibe were playing at home for the first time ever – against the San Diego Mojo.

A last-minute surge in ticket sales had Gas South Arena – not sold out – but relatively full, a big accomplishment for a completely new league and team in a large arena. The energy was at a fever pitch, as fans eagerly awaited the unknown – the beginning of something new.

The Atlanta Vibe’s leadership group hosted Fuel BMC, and it was the first time some members of our two teams had met in person. But with the amount work we had done together and the challenges we had overcome to make this moment a reality, we all greeted each other with hugs and warm embraces – like teammates celebrating a world championship.

A feeling of triumph replaced the fatigue from the many late nights it took to prepare – and relief set in that Opening Night was shaping up to be a success.

Finally, the night had arrived. After starting the season with two wins on the road against the Omaha Supernovas and the Orlando Valkyries, the 2-0 Atlanta Vibe were playing at home for the first time ever – against the San Diego Mojo.

A last-minute surge in ticket sales had Gas South Arena – not sold out – but relatively full, a big accomplishment for a completely new league and team in a large arena. The energy was at a fever pitch, as fans eagerly awaited the unknown – the beginning of something new.

The Atlanta Vibe’s leadership group hosted Fuel BMC, and it was the first time some members of our two teams had met in person. But with the amount work we had done together and the challenges we had overcome to make this moment a reality, we all greeted each other with hugs and warm embraces – like teammates celebrating a world championship.

A feeling of triumph replaced the fatigue from the many late nights it took to prepare – and relief set in that Opening Night was shaping up to be a success.

Setting the Tone: Atlanta Vibe Hype Video

After warmups, we watched as the lights dimmed until the arena was completely dark, lit only by the glow of the scoreboard. Bass boomed through the stadium speakers. Everyone in the stadium looked up to the big LED screen.

Right from the start of the video, the energy in the stadium shifted. Fans jumped out of their seats and cheered louder. The Atlanta Vibe players, seeing the video for the first time, took turns pointing at the screen, jumping up and down, mimicking the gestures that Fuel BMC had captured at their Media Day two weeks earlier. The players were amped up feeling the electricity from the crowd.

“When we heard the opening line of the hype video, we all lost it. Every time it comes on, it gets us pumped up. We love the video clips Fuel chose and how they went together.” – Leah Edmond, Outside Hitter #13

At the end of the video, the stadium erupted into cheering. The team intro was followed by player-personalized intros for each player – giving them the true professional athlete treatment.

What followed was three sets of edge-of-your-seat action, with plays on the court matched by motion graphics on the LED ribbons for kills, blocks, aces, and more.

Building on the Lead – On and Off the Court

“It was clear from the onset that our branding was the best in the league. Everything Fuel created, from hype videos to in-arena graphics, was done at a high, professional level that made the athletes feel special and set the tone for an exciting season.” – Theresa Wenzel, President

The Atlanta Vibe went on to take down the San Diego Mojo 3-0 in their home opener. By March, they were heating up, going on a 5-match win streak before losing their next match. After that loss, the Vibe went on to win 7 matches in a row, on their way to the #1 regular season record in the league.

Off the court, there was still a lot of work to be done, but we’d made a start, and things were beginning to come together. With the premium assets available from Media Day, we did a complete creative swap for every touchpoint.

The lift was still heavy, but our organizations began developing processes to help streamline the match-to-match deliverables.

A Look at Things to Come: Theme Nights, Sponsors, and Influencers

During our initial strategic meetings, we emphasized the importance of building the fan experience and expanding the ticketing draw through theme nights and pre- and in-match entertainment. Involving Atlanta’s celebrities, athletes, and influencers and cross-promoting with other iconic Atlanta businesses would be important for expanding reach and establishing the Vibe as Atlanta’s team.

However, with abbreviated timelines, and sponsorships being formalized in real time well into the season, this vision was tough to implement for the season’s first couple of months. We helped deliver designs for several theme nights, such as one for Black History Month, Women in Sports and Business, and Healthcare Heroes, but there wasn’t time to fully flesh out the campaigns leading up to these theme nights or the corresponding entertainment.

Collectively, we knew they had to step up our game to compete with the city’s rich sports and entertainment opportunities.

ATL Day Campaign

By April, we had enough downtime and runway to begin fully implementing this strategy. In Atlanta, April 4th is 404 Day – 404 is a main area code in the metro Atlanta area, so this is the designated day where Atlanta locals celebrate what defines the city. We decided to make the Vibe’s next home match on April 13th ‘ATL Day,’ which we would be able to promote on social to ensure that the city's newest premier pro sports franchise was a part of the 404 Day celebration.

We created specialized branding for the campaign leading up to ATL Day, complete with vibrant colors, iconic Atlanta imagery, and hip-hop-themed fonts. For April 4th, Fuel BMC supplied the Vibe with a hype video to introduce the campaign on social media.

Additionally, we provided PSD templates and messaging for follow-up posts and designed countdown display and social ads to promote the event.

We worked with the Atlanta Vibe to identify a targeted list of Atlanta businesses, pro athletes, entertainers, and influencers that overlapped with the Atlanta Vibe’s target market. We designed a strategic outline, as well as templates and a cadence for DMs, to help the Vibe connect with these influencers and leverage them for cross-promotion on social media, pre-match tabling, and entertainment.

Even with minimal runway, ATL Day featured Atlanta icons like hip-hop legend Pastor Troy, Atlanta rapper BRS Kash, former Atlanta Hawks players Paul Millsap and Joe Johnson, the Atlanta Hawks Dancers, and social media influencer Leanna Blake.

This campaign also spawned additional opportunities with influencers for future matches and carried momentum through the end of the season.

Faith & Family Day and a National Broadcast

Concurrent with the ATL Day campaign, the Atlanta Vibe wanted to maximize attendance for their April 28th Faith & Family Day match, which would also be showcased on a national broadcast on CBS Sports. In addition to display and social ads, Fuel BMC provided a new television commercial to promote the April 28th match.

By April 28th, the Atlanta Vibe’s influencer-based strategy that started with ATL Day had time to reach critical mass. The Atlanta Falcons, The Atlanta Motor Speedway, King of Pops, Kendra Scott Jewelry, the Rollins Center for Language & Literacy, and DJ Hoosier Dad teamed up to provide pre-match entertainment that would have a widespread, family-friendly ticketing draw. Icons like the Atlanta Falcons’ Bijan Robinson, WWE legend Diamond Dallas Page, hip-hop duo Kid N’ Play, and athletic trainer Coach Chip Smith were also in attendance.

These last two themed matches provided a glimpse of what success could look like for the Atlanta Vibe, giving them additional opportunities to promote matches and build FOMO (fear of missing out) on their social channels, while expanding their value proposition to different segments of their potential market. Additionally, by this point, the Atlanta Vibe had a viable model for replicating this influencer-based strategy in future seasons.

The End Results

“We knew out of the gate that we wanted to win a championship and be a leader within the league. Fuel helped us do that from a marketing, brand identity, and brand awareness standpoint." – Theresa Wenzel, President

On the court, the Atlanta Vibe finished with a league-best 19-6 record and finished as the #1 seed going into the playoffs. Unfortunately, the team came up just short of claiming the Pro Volleyball Federation’s first ever championship title, losing 3-2 to the Grand Rapids Rise in the semifinals. But while their historic first season wouldn’t have a storybook ending, the women of the Atlanta Vibe helped contribute to a huge win for the sport of volleyball and the city of Atlanta, helping pave a path to the pros for aspiring volleyball players while giving the city new role models to look up to – on and off the court.

Through our deeply collaborative efforts on the go-to-market strategy and marketing design, the Atlanta Vibe’s lean internal team successfully claimed its place in Atlanta’s premier pro sports market – leading the new league in branding and marketing, while establishing crucial brand awareness.?And we had the chance to live our dream by helping to build marketing and creative for a pro sports franchise from the ground up.

"Even the league reached out to ask how we accomplished it all, and we proudly acknowledged Fuel, who worked diligently alongside our lean staff to make it happen. I would say to any new team or organization that’s looking for somebody to help them establish identity and brand awareness, it's an easy decision to go to Fuel.” – Theresa Wenzel, President

From when we began working together to the end of the season, the Atlanta Vibe’s Instagram following grew from 3639 in September 2023 to 31.7k in May 2024 – an increase of 771.12%. This increase is a testament to the Atlanta Vibe’s super talented social media manager and content team, but also represents the awareness generated from the overall marketing efforts.

The initial awareness-focused paid advertising campaign leading up to the season generated 14,323,164 impressions and 99,803 clicks across Video Cable TV, CTV, Paid Search, Paid Social, and Digital Display.

A second iteration of the campaign, geared more towards conversion, launched February 1st. This second campaign, which utilized premier marketing assets from media day, generated 83,342 clicks on 4,309,619 impressions.

This second, more optimized campaign, had significantly better metrics across the board:

• Paid Search: 42.20% CTR and $0.65 CPC (a 35.99% increase in CTR)
• Paid Social: 1.55% CTR and $.57 CPC (a 68.47% increase in CTR)
• Digital Display: 1.56% CTR and $.42 CPC (a 680% increase in CTR)

These improved metrics were impacted by TRIUNIONS’s algorithms developing a better profile for the target customer, as well as the fact that this second campaign was more targeted. But they also undoubtedly reflect the impact of our ability to create more premier marketing assets that showcased the on-court product, as well as by constantly developing the campaign messaging.

As the season progressed, we also helped the Atlanta Vibe develop their own internal marketing capabilities. The initial heavy lift and consistently tight deadlines for getting the Atlanta Vibe successfully in-market required us to use a significant number of hours.

Towards the end of the season, we met with the Vibe to develop a plan so that the Vibe could reduce those time costs. We recommended hiring an internal designer who could scale hero images we developed, utilize the templates we’d created for in-match and social graphics, and make recurring updates to the Vibe’s website. We helped develop the job description for this role to get them up and running.

From that recommendation, The Atlanta Vibe hired a very talented internal designer so that Fuel BMC was able to drastically scale back our hours with no loss to the overall marketing efforts during the season’s final weeks.

A few months after the season, we met with the Atlanta Vibe for a debrief – to discuss what went well during the 2024 season, as well as missed opportunities, and to discuss how we could work together in 2025 to take the Vibe’s marketing efforts and ticket sales to the next level. Both of our organizations are extremely proud of what we accomplished together – but we are even more excited about what the Vibe will be able to do now that they have established foundational design and strategy, process, and a place in Atlanta’s premier sports market.

Partner With Us for Your Next Strategic Marketing & Creative Venture

Fuel BMC is a full-service, premier marketing agency that helps brands reach targeted goals that generate ROI. With world-class capabilities in strategic marketing and consultation, brand design, web design, graphic and premium image design, investor presentations, video production, and more, we scale our specialized services to match our partner's goals and provide a scalable roadmap for sustainable growth.

In addition to working with the Atlanta Vibe, Fuel BMC has worked with a multitude of premier professional sports franchises and organizations, such as the Atlanta Braves, the Atlanta Hawks, the Cincinnati Bengals, the Seattle Seahawks, the NCAA, the NHL, the College Park Skyhawks, and Hawks Talon GC.

However, our expertise isn’t limited to sports and entertainment. We’ve also worked extensively with premier companies in apparel, B2B, B2C, tech, manufacturing, food and beverage, sports science, genetic-based testing, and more.

Let us help you take your brand to the next level with tailored strategies that deliver results! Get in touch!

This article first appeared on the Fuel BMC blog at https://www.fuelbmc.com/go-to-market-strategy-framework .