Go Small- Importance of Short-Runs

Go Small- Importance of Short-Runs

Do you see a regular tiff with your printer over the MOQ’s? Printers refuse to accept lower quantity printing due to certain limitations. This is true. The traditional rotogravure printing method has limitations. There are a certain setup time and wastage to match colours. This time, wastage, low productivity comes at a cost that is then passed on to the customers. Additionally, high cylinder cost for low volumes certainly doesn’t help. 

But imagine if you have a pilot launch, or want to test market a product or have multiple low volume SKUs, and you are stuck with the situation of buying high volumes and pay up for cylinders cost! 

Shrink sleeve industry has been coping with this volume requirements or end up using the other labeling alternatives. This compromise has been a bottleneck for too long. 

Solution 

Introduction of Hybrid Sleeves using the H.I.P. Framework has changed the way you buy sleeves at any volumes. Yes, you read it right. Be it 100 sleeves or 10,000 sleeves. You can get it at a very optimum cost and that too without investing in the expensive cylinders. This saves so much of additional inventory, and MOQ tussle. 

Advantages of Low Volumes 

? Test market your product in a smaller market before bigger launch 

? Small batch allows freedom to make changes in design for next purchase as per market and sales’ feedback 

? Shrink sleeve comes with a shelf life. Don’t keep inventory more than your requirement 

? You can develop more SKUs and variants without worrying about high inventory


This is how short-runs can help you to save your time and cost along with resulting in the creation of the quality products.

H.I.P. Framework is the future of shrink sleeves.

要查看或添加评论,请登录

Chetan Jain的更多文章

  • Out of PVC. Into the Beneficial world

    Out of PVC. Into the Beneficial world

    We all know that moving towards sustainable actions is the need of the hour. Yet, we have been so comfortable using PVC…

    2 条评论
  • Exclusivity with Sustainability

    Exclusivity with Sustainability

    The flexible packaging industry is quite in congruence with its name. The requirements in industry are as vibrant as…

    3 条评论
  • Shrink sleeves vs. Pressure-sensitive labels

    Shrink sleeves vs. Pressure-sensitive labels

    I hope you had enjoyable Diwali! One of the frequently asked questions I received from entrepreneurs or Start-ups is –…

    1 条评论
  • Understanding the dominant and the subtle part of packaging design through Semiotics

    Understanding the dominant and the subtle part of packaging design through Semiotics

    Today, I am going to mention a topic to which you would relate. I have been in the packaging industry for over a decade…

  • TO-DO-LIST for Packaging Professionals

    TO-DO-LIST for Packaging Professionals

    I was often asked by my clients, what it takes to do the perfect packaging in single go? My answer to this question…

    2 条评论
  • Shrink Sleeves – From Application Overview

    Shrink Sleeves – From Application Overview

    Usually, when a product is delivered to the customer or user, the manufacturer's accountability is over. However, this…

  • Tough shrinks to Implement.

    Tough shrinks to Implement.

    There have been various challenges in my life that have transformed me, but few of them have left me more practical and…

  • PLA Shrink Sleeves – A Biodegradable Packaging Solution

    PLA Shrink Sleeves – A Biodegradable Packaging Solution

    Packaging is an integral part of our daily lives. The use of plastic in the packaging of food products is frowned upon,…

    5 条评论
  • Shrink Sleeves opportunity in Aerosol Packaging

    Shrink Sleeves opportunity in Aerosol Packaging

    Aerosols are commonly used in Indian homes nowadays. We might not be familiar with the term “Aerosol” however, the…

  • Popular Printing Technologies for Packaging

    Popular Printing Technologies for Packaging

    When it comes to finding the best printing method for your brand, there are plenty of choices available. Let’s look at…

    9 条评论

社区洞察

其他会员也浏览了