Go beyond the booth: bringing your brand to life this event season
Allan Stormon , VP of Marketing @ Ceros
We’re deep into event season, and if you’re anything like us, you’ve probably racked up more conference badges than you know what to do with. (Seriously, how many are too many?)? For marketers and creative teams, it’s a prime opportunity to make a lasting impression. Whether you’ve been hopping from booth to booth or speaking on panels, one thing’s clear: your brand is your biggest asset in a crowded space.
At recent events like INBOUND24, we saw firsthand how the brands that stood out were those that didn't just tell a story—they invited their audience to be part of it. They found ways to pull people in, whether that’s through eye-catching booths, creative swag or interactive experiences.
We adopted this mentality for our booth. And one of the ways we attracted attendees was by creating an amazing interactive experience that was shown on two massive touch screens. We loaded the experience with industry examples and use cases so people who visited our space could see firsthand what’s possible with Ceros. It proved to be the perfect way to keep people engaged at the booth longer while we discussed all the ways Ceros could improve the quality of their content.?
As we roll into the rest of the event season, don’t just aim for visibility—aim for interaction. I’ll be taking the stage at Content Marketing World on October 22nd to share insights on how to do exactly that. Come for ideas that’ll change the way you think about content and engagement and stay for the really cool free swag. (After all, is it even event season if you’re not adding to your collection of logo-covered goodies?)
This content framework transformed our strategy in just 30 days
Kori Hill Wallace , Director of Content @ Ceros
So, you just started a new content marketing role at a new company. Or maybe your current company is in need of a restructure when it comes to your content workflow. Enter: the Hero-Hub-Help model.
This simple framework breaks down content into three types:
Here’s the gist: Hero content drives big brand impact, Hub content keeps your regulars engaged, and Help content solves specific problems. By using this model, we’ve nailed down a clear, actionable content roadmap that’s both strategic and audience-focused.
Do you have another content framework that helps organize your strategy? Share in the comments.
Are PDFs the content deliverable MVP?
Spoiler alert: PDFs shouldn’t be your main deliverable format.
At the prominent California law firm Allen Matkins, creative designer Leah McVay and her team had a routine: produce PDFs, rich in detailed legal expertise and valuable insights. But static documents did little to differentiate their brand from other law firms. Leah knew Allen Matkins urgently needed a digital makeover to captivate their audience and stand out from the crowd. That’s where Ceros came in.
Check out how a leading law firm elevated its digital presence with interactive content here.
Your monthly cheat sheet to content marketing
3 original content formats to include in your strategy + FREE resources
George Chasiotis , Founder of Minuttia and GrowthWaves
Original content is any type of content that offers a perspective that hasn’t been published online in precisely that way. Are you leveraging these content formats in your strategy?
Check out George’s FREE content strategy framework for original content examples, plus a BONUS Content Strategy GPT designed to help SaaS companies build a successful content strategy in minutes.
We want to see you IRL!
Catch the Ceros team at these upcoming events: