Go ask Alice ... When she's ten feet tall

One choice makes you larger

And one choice makes you small

And the ones that your stakeholders give you don't do anything at all

In a world where change is the only constant, businesses face a pivotal choice that will determine their fate. Like Alice in Wonderland, they stand at a crossroads, confronted by two paths that lead to vastly different destinies.

One choice, as bold and courageous as it is transformative, offers the chance to grow and flourish, to become a towering force in the industry. By embracing sustainability and going green, companies can embark on a heroic journey of innovation and progress, harnessing the power of eco-friendly practices to expand their reach, attract conscious consumers, and make a positive impact on the planet.

The other choice, however, is a path of stagnation and decline, where businesses stubbornly cling to outdated methods and resist the winds of change. They may listen to the whispers of short-sighted stakeholders, but those murmurs offer no real guidance or growth.

In the end, it is the visionary leaders who will prevail, those who dare to choose the green path and transform their companies into beacons of sustainability. They will stand tall, like Alice when she sips the potion, rising above the competition and leaving a lasting legacy. The choice is clear - to go green is to go big, to become a hero in the eyes of customers, employees, and the world at large.

The GIDC book