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[GM 125] Amazon launch their new AI
Victor M. García Barco
CMO at Carpio - Enterprise AI for Content Generation | President of Avamzes Association | Professor at Sherpa Campus, Product Hackers, and Webpositer eCommerce Master's program, in AI, Marketplaces and Amazon Ads.
Does Amazon Project Nile means more sales for Chinese Sellers?
In today's topic i am going to talk about if Project Nile could help Chinese Sellers more than US or European Sellers on Amazon.
Amazon rolls out AI-powered image generation to help advertisers deliver a better ad experience for customers
Advertising has always been part art and part science—and the art part is about to get a whole lot easier.
Data science, analytics, and artificial intelligence (AI) have led to major advances in the efficiency of digital advertising over the last two decades. Yet in a March 2023 survey, Amazon found that among advertisers who were unable to build successful campaigns, nearly 75% cited building ad creatives and choosing a creative format as their biggest challenges.
“Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process,” said Colleen Aubrey, senior vice president of Amazon Ads Products and Technology.
Amazon announces first coalition to combat fake reviews globally
Amazon, Booking, Expedia Group, Glassdoor, Tripadvisor and Trustpilot have announced that they are joining forces to establish the first Global Trustworthy Reviews Coalition.
This joint effort, the result of a conference in San Francisco organized by Tripadvisor in October of last year, is aimed primarily at safeguarding the availability of trusted customer reviews worldwide.
Members of this alliance will work together to define best practices in publishing online reviews and share strategies for detecting and combating fake reviews.
6 of The Best Announcements at Amazon Unboxed & Why They Matter by Todd M. Piechowski, MPA
What it is: A tool that utilizes artificial intelligence to produce visually enticing images for advertising campaigns. This addition is a nod to the evolving digital advertising & AI landscape.
Why it matters: This innovation underscores a robust solution to the creative blockades often faced by smaller enterprises. It not only amplifies the visual appeal but also significantly bolsters engagement metrics like click-through rates, paving the way for better interaction and potentially higher conversions. It’s also quite telling that Amazon decided to open the event with this as the inaugural topic.
Top News about Tiktok Shop
???? Amazon Agencies | Brands Save time by creating value ??
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??Amazon announces the launch of Amazon.co.za in South Africa in 2024
Amazon announced that it will launch Amazon.co.za in 2024, providing South African-based sellers the ability to reach customers across the country starting next year.
More than 60% of sales in Amazon’s store are from independent sellers—most of which are small and medium-sized businesses—providing a vast selection of products, competitive prices, and great convenience for consumers. Starting October 17, 2023, independent sellers in South Africa can register their businesses on sell.amazon.com/south-africa.
??2023 B2B Marketplace 500 Report
There’s never been a digital phenomenon that’s changed the course of B2B ecommerce faster than B2B marketplaces. In just three short years and driven by the demand from growing numbers of digital-first buyers, B2B marketplaces have morphed from a minor business sales channel to mainstream B2B digital commerce.
Five years ago, Digital Commerce 360 counted just 75 B2B marketplaces. Now, that number is 500 and projected to reach 750 as soon as 2025. Sales on B2B marketplaces are growing annually nearly six times faster than all B2B ecommerce sales.
??Amazon unBoxed: A Treasure Trove of Strategic Announcements. By Melissa BurdickCo-founder & President @ Pacvue, Entrepreneur, eCommerce & Retail Media Expert
The Amazon ads business is changing and we are here for it. At the event last week in NYC 10/25-26, it became clear to me that we all benefit from the revolutionary platform changes from Amazon this year. So what is it? What does it mean and why should we care? Here’s a short list of what I heard last week and what I think that path forward should be.
By now, many of you have seen my colleague Bradley Sutton’s post on the new AI-enabled image generator tool Amazon announced.
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