Globally Speaking - May 2023
Hello and welcome to the May 2023 edition of our Globally Speaking newsletter.
This month, we interview IKEA about their localization strategies as a global brand and uncover the secret sauce behind cutting-edge language models! We also bring you the latest news, trends, and insights from the world of artificial intelligence (AI), including its impact which is accelerating and making this an exciting time for the industry. Our monthly newsletter covers everything from the challenges of managing cultural nuances to the opportunities offered by expanding markets. Whether you're a seasoned localization professional or new to the field, our goal is to provide you with the information you need to stay ahead of the curve and succeed in today's global marketplace. Join us on this journey of discovery and innovation!
Globally Speaking – Language. The secret behind IKEA’s success
????? How does a well-known household brand ensure that it consistently projects a strong brand image on the global stage? You might think that it would need to?translate?all its content – particularly the product names – into local?languages.
But not always. Take?IKEA?as an example. The company’s products are listed in Swedish across many of its foreign language websites. In this new episode of the?Globally Speaking Podcast,?Marine Esquenet?speaks to?Anna Golubeva?from IKEA?translation?team about the approach they take to engaging with?international?audiences.
Grow global – say hello to our new client, WEBTOON, the world’s largest digital?comics?platform
We are extremely?proud?and excited to be working with? WEBTOON , the world’s largest digital?comics?platform. WEBTOON understand the importance of building a global audience for their stories and have chosen?RWS Group?as their trusted partner to support them on their?localization?journey.
Read more customer success stories here.
Cultural connections?– trends that will shape tomorrow's markets
?? In considering our approach to global markets, it’s important to raise our heads and look at the trends shaping our future.
Today, the global population has already reached an estimated 8bn and is expected to peak at over 10bn by the 2080s. A great example of the multi-speed nature of global population change is that?India?will overtake?China?as the world’s most populated country in 2023. Yet even in India, population growth is limited to a small number of northern states - while other areas are actually in decline.
Discover trends that will shape tomorrow's markets, download our recent report "Unlocked 2023: In Understanding We Trust"?here.
Tech talk?– unlocking the Secrets of GPT
Dive into the fascinating world of generative pre-trained transformers (GPT) and uncover the secret sauce behind cutting-edge language models!
Explore how structured content supercharges training, resulting in enhanced accuracy and contextual understanding. Unlock the full potential of AI in natural language processing with our latest blog post by?Maarten van Vulpen.
Ready to revolutionize your productivity? ??
???Read,????listen,????watch – our top picks
?? “The year is 2031 and Fake Drake has just registered his fourteenth number-one single. It surpasses the tally set by Real Drake back in 2024 when he released his final album,?From Ghosting to Ghosted.”?More about how AI is going to change music in this article from Why Now.
?? Listen to Manolis Kellis, a computational biologist at MIT, talk about Human evolution and Superintelligent AI in this super interesting Lex Fridman Podcast.
?? Knowing more than one language may not make you ‘smarter’ – but it does give your brain some remarkable advantages. Learn more in this TED Talk!
领英推荐
Inside RWS – happy Earth Day everyone! ????
On 22 April, we took a moment to appreciate the beautiful planet we call home and do our part to protect it. RWS Green Agenda team members?Jessica Roland?and?Jay John?spoke to?Ian El-Mokadem?about how RWS, and our industry, can contribute to a more sustainable future.
In this video, Ian explains how our approach (which includes adopting best-practices and measuring our performance) aims to reduce the RWS carbon footprint by 55% by 2030.
Inside RWS – Indian culture in the spotlight
Hey music lovers! ?? This month, our Indian colleagues are introducing you to their culture. Are you ready to experience the magic of Bollywood? ????
Our specially curated?Spotify?playlist has got you covered with all the greatest hits, carefully selected by our teams in India.
?? So, whether you're a die-hard?Bollywood?fan or just looking for something new to listen to, check out our playlist and get ready to dance the night away! ????
PS: The opportunities for?international?businesses?in?India?are too significant to ignore. And too time sensitive to delay. This insight report from?Positive Momentum?explains how you can be part of this fast-growing economy.
Hear perspectives from leading CEOs, including?Ian El-Mokadem, who explains how our teams in India are taking a leading role in our business.
Inside RWS – behind the scenes of RWS Campus Online ??
We had the best time planning for RWS Campus Online 2023! And we had an even better time making it happen the last couple of days of April.
Highlights of the events included Jennifer?Cajina-Grigsby from CLEAR Global explaining that - although the internet has revolutionized communication allowing us to connect with each other like never before - language resources and technologies are only available to half the world’s population. Four billion people are being left behind because they can’t connect and get information in their language. Discover more about CLEAR Global's mission to start 4 billion conversations here.
A big thanks to everyone who joined us. For those who missed the live event, no worries, you can still register here to watch all the recordings!
That's it for this month!
Thank you for reading. We hope you enjoyed this month's content. If you want to stay up to date with our latest information, feel free to subscribe to our monthly newsletter and follow us on our different channels.
See you next month!
Marine, Social Media Manager, RWS
SEO Specialist at GreenwichBell
1 年great!
GABI NOCETI
1 年GREAT!!!
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1 年Absolutely amazing