GlobalGeniusAI - Use Case for LSPs
Stefan Huyghe
??Localization VP ? AI Enterprise Strategist ?? LinkedIn B2B Growth ?Globalization Consultant ?? LangOps Pioneer ??Content Creator ?? Social Media Evangelist ?? Podcast Host ?? LocDiscussion Brainparent
How to make Generative AI the SUPERCHARGER of Localization
There is a lot of fear out there in the language industry about Generative AI but what if we could SUPERCHARGE our localization offering with a creative AI Agent?
?
What if LSPs could offer a more holistic service that would save their international clients lots of time and money by automating the initial content diagnosis process and enabling them to access any market around the globe without the need to do extensive market research? Marketing across cultures is a common business challenge that cannot be solved simply by translating content from one language to another.
?
Unfortunately, conducting extensive market research to tailor a product for every target group worldwide can be time-consuming and cost prohibitive. What if the Localization industry could assist international businesses with the help of AI? What if all our clients had to do to market their products abroad is ask us to arrange for it?
?
While reading articles about AI integration in various industries such as medicine or finance, I came across Bloomberg's upcoming launch of BloombergGPT. This sparked an idea: How can we replicate some of these initiatives to enhance our localization services?
?
It got me thinking: perhaps we can train a Large Language Model (LLM) to conduct a thorough initial content diagnosis, leveraging as much information as possible. This could potentially create one of the first truly intelligent AI systems, freeing the Localization Industry from bottlenecks and unnecessary pressure.
?
GlobalGeniusAI - the concept is born
To explain this in simpler terms, I want to create an AI model called GlobalGeniusAI that can analyze content to ensure it's ready for an international audience. Think of it as a super smart computer that's specifically trained to do this job.
?
To make GlobalGeniusAI as intelligent as possible, we'll train it on hundreds of millions of different examples. We'll also add a feature called RLHF, (Reinforcement Learning from Human Feedback) to enable the model to learn from feedback given by language experts who are very experienced in their field. This will help fine-tune the model even further, so it becomes an expert at analyzing content for localization purposes.
?
The GlobalGeniusAI solution is given access to the entire international marketing history of the company in a long-term context, along with real-time information gathered at the point of interaction. This information can include not only text, but also images, video, and audio.
?
To make the model even more versatile, we can create a "router" like HuggingGPT that can connect with different models to complete different tasks. For example, if the model needs to create web content, it will use a specific solution for that, or if it needs to adjust a podcast, it will use another. All of this will be seamless and behind the scenes for the client.
?
We can think of the initial GlobalGeniusAI as the first line of defense, and the subsequent models or layers as deeper knowledge specialists. The further out in the root system, the more specific the models and analysis can be. At the center of this system, there will be a dispatcher that communicates back and forth between the different models, similar to HuggingGPT.
?
The Language Service Provider (LSP) interface?could be even simpler than ChatGPT, as it might just be one option in an existing TMS digital dashboard. The complete cascading flow of events would be initiated by clicking the button, similar to how AutoGPT executes a desired goal/task with just a few parameters.
?
From the client's perspective, there might be a simple self-check conversation similar to ChatGPT. Once the model has enough information to proceed, it will provide the client with a way to move forward, such as a button or a prompt asking for approval to start.
?
It's important to note that the proposed system would not work without AI. The innate ability of an LLM like GPT4 to take unstructured data and make sense of it makes it possible to traverse different systems, and data structures, and communicate back and forth between existing systems without much friction.
?
While no one is currently building this system, the potential implications of a solution like this could be profound. To me, it seems very doable, and the incentives for creating it are clear.
?
领英推荐
The author of this proposal is not a PhD or researcher in the field of AI. I am simply a Localization Professional who enjoys connecting the dots and looking at the big picture. It would be great for someone with more knowledge to confirm whether this can or cannot be done, but from my perspective, it seems very feasible. What do you think?
?
The advantages GlobalGeniusAI would give the Language Industry
Not sold? Well as I see it whoever helps me build this solution would have an immediate leg up on the competition by providing:
?
Go-To-Market Help:
1.????Market research and analysis: GlobalGeniusAI can provide clients with valuable insights into new markets through data analysis, predictive modeling, and machine learning algorithms. By analyzing large amounts of data from various sources, AI can help identify new opportunities, understand customer behavior, and forecast market trends.
?
2.????Personalization: It can help personalize the client's marketing campaigns by analyzing customer data and delivering personalized content and offers that are tailored to their interests and preferences. This can help clients create more effective and targeted marketing campaigns for new international markets.
?
3.????Compliance and regulatory support: GlobalGeniusAI can help clients navigate complex regulatory and compliance requirements by analyzing and interpreting legal documents, providing real-time updates on regulatory changes, and offering guidance on compliance best practices.
?
4.????Supply chain optimization: It can help clients optimize their supply chain by analyzing data from multiple sources to identify bottlenecks, predict demand, and improve logistics and transportation. This can help clients streamline their operations and reduce costs when entering new international markets.
?
Localization Value Add:
?
1.????GlobalGeniusAI would save time and money by automating the localization process, freeing up human translators to focus on more complex tasks. The AI can quickly and accurately transcreate content for different cultures, without the need for extensive market research or human intervention.
2.????It will ensure consistency in messaging across different languages and cultures. By using a single AI agent for all localizations, companies can avoid inconsistencies that may arise from using multiple human translators.
3.????It will improve the quality of localization. The AI agent can learn from human feedback and fine-tune its output over time, resulting in more accurate and effective translations.
4.????It will increase speed to market. With an AI agent that can quickly and accurately transcreate content, companies can launch their products in new markets faster than traditional localization methods.
5.????Lastly, it can improve the CX Customer Experience. By ensuring that content is accurately transcreated for different cultures, companies can better connect with customers in new markets and build stronger relationships with them.
?
Overall, a creative generative artificial intelligence agent like GlobalGeniusAI has the potential to revolutionize the localization industry and provide significant advantages for companies looking to expand their products and services globally.
Who will help me build GLOBALGENIUSAI? My DMs are open ??
SVP Marketing and Sales| Business Owner | Business Broker | Business Consultant ?? | Strategic Partnerships & Channel | Innovator | LOCALIZATION | Public Sector | Prof Coaching |Tax | Financial
1 年I'm captivated ????. I can visualize the framework, I can't wait to see how your case evolves and who picks it up ?? a game changer for GTM, the cost avoidance is a key value right there. ??
Senior Leader | Localization | Fostering Global Connection through Language & Design
1 年Honestly I think the opportunities here are pretty limitless. The flexibility of AI paired with the adaptability of localization is a marriage made in heaven. Using AI to enhance service offerings and increase automation is huge - we'll never see a case where machines handle it all, but if we use them to streamline our days, imagine the throughput!
At This Point, Just Surviving LinkedIn's Sh*t Show | Leading Teams Through the Madness | Improving Processes Amidst the Noise | Charting the Course in a Sea of Branded Personas
1 年It’s an amazing idea. It would not only simplify the international go-to-market strategies for companies but also enable LSPs to add more value to their offering. I think this could be a great solution for businesses that don't have the resources to conduct in-depth international market research. I would love to learn more about it and ways I could add value to this project.
Video Strategist | Award winning scalable video and animation that drive sales for Tech and Semicon | Localized content for global reach at scale
1 年Great to see how this is developing Stefan! I mean your newsletter ;)
Making things work
1 年It's a great idea ?? I can't say how feasible, as I can think of way too many 'obstacles'. The biggest question - where do we get the initial training data from, how do we evaluate it's accuracy and extensiveness and then update it to be relevant?