The global TV OEM market is off to a good start, with the total shipment volume of the top 10 growing by 24.8% year-on-year.

Author: Semiconductor display supply chain Source: Runto Technology Research

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The global TV OEM market is off to a good start. Within the statistical scope, in January 2024, the total shipment volume of the Top 10 professional ODM factories increased significantly by 24.8% compared with January 2023, and decreased by 7.3% compared with December last year.

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There are two main reasons for analyzing the year-on-year growth: First, it is due to the difference in the time of the Chinese New Year. Unlike January 2023, which is the Spring Festival month, both TV production and shipments are full-term in January this year; in addition, in 2 Some shipments affected by the Spring Festival holiday in March were advanced to January. Second, the price increase trend of panels has become increasingly clear, and the strategy of settling at low prices has accelerated the pace of order placing and shipment by brand manufacturers. It is also worth noting that in January this year, in China, the shipments and retail sales of complete TV brands increased by 24.3% and 15.0% respectively year-on-year.

January 2024 Global Professional TV ODM Factory Shipment Ranking

Data source: RUNTO, unit: thousand units