Global Trends in Sports Industry.

I feel that Social Media plays an important role in a field especially like sports where businesses treat their fans as ”god” and it is the only way by which consumers can interact with the business or the sport. The recent trend in the sports industry has been the rise of social media engagements with newer technology and changing consumer habits has led to more opportunity and uncertainty to satisfy consumer’s needs and wants. The biggest question today is that whether the media rights will still prevail in spite of fall in traditional TV business. In developed markets, pay-television has been the engine of media revenue growth for two decades or more.

Facebook and Amazon made huge strides into sports content in 2017 by making serious content based videos. But it’s clear that we are a way off that scenario. Facebook and Amazon are still experimenting and searching for a business model that have not yet committed for serious cash to sports. And so far there is no model in sight that is as lucrative for sports as pay-tv has been for so many years. In the short-term, interest from the likes of Facebook and Amazon should maintain rights fee growth for premium properties. Increased competition will force higher fees for some premium content. Direct-to-Consumer products are being rolled out, whether from sports rights holders or broadcasters, like ESPN, that previously did not have a direct relationship with customers.As well as creating new revenue streams and gathering consumer data that can be further leveraged D2C products can be a credible threat for right holders during media rights auctions.

In e – Sports media, competition is heating up for market-leading platform Twitch. The Amazon-owned giant faces a challenge from, among others like YouTube, Facebook and Twitter. Exclusive deals are being hammered out with leading competition organizers as the platforms to become the “home” for lucrative sections of the streaming space. E- Sports looks set to remain one of the most dynamic sectors of the global media and entertainment industry in the near future. It’s still a fairly niche market as its audience is growing quickly and there is a strong expectation of growth in revenue and other metrics.

The E – Sport media is developing quickly as compared to the other traditional channel of media marketing in sports and are still figuring out to structure their form to remain competitive in this market therefore the next big thing that is coming up in the sport industry is e – sports. Hence we can conclude that sports is rapidly changing in terms of media and forms and that could be a real boost to the nation’s economy. Sports play a huge role in shaping up the career of an athlete or a person as well as of a country.Content Management and Sponsorship also plays a huge role in building a sport or an athlete. The sponsorship business has grown at a huge rate and every brands are now associating with some or the other sporting event and athletes to generate more ROI as well as increasing its reach and visiblility.