A Global Stage for Globo’s Diversity and Innovation

Hello, I’m Marcela Parise , Head of International Marketing at Globo.

It is with great satisfaction that I share the remarkable experience that was Content Americas 2024. This event not only consolidated Globo's position as a powerhouse in content production, but also reinforced our presence and influence in the international market.

Quality and innovation

Globo's participation in Content Americas 2024 was more than the representation of a company, it was an affirmation of our ongoing commitment to quality and innovation. This event provided us with a unique platform to highlight not only the excellence of our productions, but also the diversity and depth of our portfolio.

It is always very relevant for us to be in a market like this, in Miami, alongside such important players. Furthermore, having an award for one of our productions during the event, at Rose D’or Latinos (Best Telenovela – ‘All the Flowers’), further increases the relevance of the Globo brand. All of this reinforces Globo's strength as a content producer for this market. It also shows the title ‘All the Flowers’ as a production that has strength around the world.

Strength of telenovelas and our portfolio

We had the opportunity to talk a lot about the Globo brand throughout the event, showing all the players our strength, especially in the telenovela market, which was the award we won.

All these activations and highlights make us even more popular in a market that is so important to us.

In an increasingly connected world, the ability to tell authentic and relevant stories crosses borders. During Content Americas, we were able to witness the universality of the narratives that Globo brings to the public. From heartwarming dramas to engaging comedies, our extensive portfolio reflects the cultural richness and diversity of experiences that make up our planet.

Globo's strength lies in its ability to adapt to the demands of the international market, while maintaining the authenticity and identity that have made us a trusted brand for decades. Content Americas 2024 was an opportunity to consolidate partnerships, explore new collaborations and demonstrate our ability to create content that resonates globally.

Future and news

Additionally, this event not only highlighted our existing productions but also offered a glimpse of what's to come. Innovation is the cornerstone of our strategy, and Content Americas has provided fertile ground for us to showcase visionary projects that will shape the future of global entertainment.

We thank everyone involved for creating a conducive environment for the exchange of ideas, strategic partnerships and, above all, for celebrating the diversity of stories that Globo has the privilege of telling.

We're excited about the future and committed to continuing to raise the bar for content excellence. Globo is not just a broadcaster; is a storyteller, a catalyst of cultures and a herald of innovation. We thank everyone who is part of this journey with us!

See you at the next event!

All the best,

Marcela Parise