Global Spreads Market Outlook, 2028
The global spreads market is rising as a result of changing dietary choices and increased demand for western foods. Spreads have long been a staple of breakfast in Western markets, and their popularity is growing globally. The increased desire for indulgent items is pushing the creation of innovative spread products. One of the primary drivers is the ever-changing consumer preferences and tastes. As consumers seek convenience, diverse flavors, and innovative food options, the demand for spreads continues to rise. Furthermore, factors such as health consciousness, dietary restrictions, and cultural preferences shape consumer choices, leading to the introduction of specialized spreads that cater to specific needs and preferences. Furthermore, health and wellness trends have become significant drivers of the spreads market in recent years. With a growing emphasis on leading healthier lifestyles, consumers are increasingly seeking spreads that offer nutritional benefits and align with their wellness goals.
According to the research report, "Global Spreads Market Outlook, 2028", published by Bonafide Research the market is expected to reach market size of USD 71.63 Billion by 2028 with a significant CAGR of 6 % from USD 50.82 Billion in 2022. The agriculture and farming industry is vital for the production of key ingredients used in spreads, such as fruits, nuts, seeds, and dairy products. Farmers and agricultural enterprises cultivate crops, raise livestock, and provide the raw materials necessary for the manufacturing of spreads. Europe is the largest market of spreads globally. Spreads are strongly ingrained in traditional European diets, owing to Europe's rich gastronomic past. Butter, margarine, chocolate spreads, and other cheese spreads have been popular for ages. the market is anticipated to add USD 7.10 Billion from 2023 to 2028. Packaging innovations for spreads have advanced in Europe with the goal of boosting convenience, freshness, and sustainability. Packaging materials and designs are constantly improving in order to increase shelf life, avoid oxidation, and preserve flavour and texture.
The spreads market in North America is a strong and active industry that includes a diverse range of culinary products aimed at enriching and elevating the dining experience. The industry offers an array of spreads due to a diverse client base and a passion for culinary discovery. As the industry evolves, there is a greater emphasis on health-conscious and dietary-specific spreads. Manufacturers are increasingly creating spreads to meet certain dietary requirements, including gluten-free, vegan, organic, and low-sugar alternatives. This trend reflects evolving consumer attitudes and lifestyles that prioritise wellness and sustainability in their food choices. The market was valued at USD 14.48 Billion in 2022. Spreads are no longer simply for sandwiches or breakfast. They are currently consumed as a standalone snack or as part of a healthy snack menu. The growing popularity of healthy eating, as well as the increased availability of spreads in handy packaging, is driving this trend.
In recent years, the Asia-Pacific spreads market has grown substantially. The significant increase in the consumption of bakery and snack items Changing lifestyles and breakfast habits have aided the expansion of the Asia-Pacific spreads market. Furthermore, the growing popularity of packaged foods and their availability in retail chains is one of the factors promoting the expansion of the spreads market. The market is expected to grow at 8.38% CAGR from 2023 to 2028. Economic growth and rising disposable income levels in many countries within the Asia-Pacific region have led to changing consumption patterns. As people's purchasing power increases, they are more willing to spend on premium and value-added food products, including spreads with unique flavors and highquality ingredients. The Asia-Pacific region is seeing an increase in demand for plant-based and vegan spreads. Environmental concerns, ethical issues, and health consciousness are driving this trend. Plant-based spreads such as almond, cashew, and coconut are becoming more popular as alternatives to traditional animal-based spreads. Agriculture and farming contribute significantly to the production of components used in spreads.
The South American spreads market has experienced significant expansion and evolution in recent years, reflecting the region's increasing economic vitality and consumer demand. This market includes a diverse range of items, such as jams, chocolate spreads, nut butters, and savoury spreads, among others. Spreads have grown in popularity as a breakfast staple, snack accompaniment, or element in culinary creations as South American consumers' preference for easy and versatile food options has grown. The market is expected to add USD 1.37 Billion from 2023 to 2028. Natural, minimally processed, and artisanal food products are becoming increasingly popular among South American consumers. This pattern also applies to spreads. Consumers prefer spreads created with high-quality, locally sourced ingredients that have few additives or artificial flavours. Because of their unique flavours and traditional production methods, artisanal spreads, frequently manufactured by small-scale manufacturers or local businesses, are gaining popularity.
The Middle East and Africa (MEA) region has a vibrant and diverse market for spreads, catering to a diverse spectrum of regional preferences and culinary traditions. Spreads, famed for their versatility and indulgence, have grown in popularity across this large region, providing consumers with a variety of tasty options to enrich their meals. The MEA market accepts a diverse range of goods customised to local tastes and preferences, ranging from rich and creamy butter-based spreads to nutty and aromatic variations. The market is projected to reach market size of USD 6.2 Billion by 2028. Cultural festivities and celebrations also influence the spreads market in the MEA region. During religious holidays such as Ramadan, traditional spreads like date paste and rose petal spreads gain popularity.
Spreads have an essential place in Canadian cuisine as a result of the nation's multiculturalism and wide range of culinary influences. Given its diverse population, Canadians have a love for many different international flavours, which has increased demand for distinctive and cutting-edge culinary spreads. The Canada Spreads Market was valued at above USD 2.31 Billion in 2022. Canada is renowned for its production of maple syrup, and it plays a significant role in the food spread market. With its distinct, rich Flavors, maple syrup is not only enjoyed as a pancake topping but also incorporated into various spreads, sauces, and desserts.
France has a strong culinary tradition and is known for its appreciation of high-quality food products. The food market in France is diverse and caters to different tastes and preferences. French consumers often prioritise natural and high-quality ingredients when choosing food spreads. Food plays a central role in French culture, and family meals are cherished occasions. Spreads are often featured as part of a typical French breakfast or snack, accompanied by fresh bread or pastries. Sharing meals and savouring delicious spreads is a valued cultural practise. The France Spread Market is expected to add more than 1.26 Billion by 2023-2028. Jam is a classic spread in France, and a variety of fruit jams are enjoyed across the country. French breakfasts often feature a selection of bread or croissants with different fruit jams, including strawberry, raspberry, apricot, and more.
The great variety of tastes, textures, and ingredients found in China's food spread industry are a reflection of the nation's numerous regional cuisines. Long-established staples in Chinese households, traditional Chinese sauces including soy sauce, oyster sauce, hoisin sauce, and chilli oil are still a favourite option. The China Spreads Market was valued at above USD 2.29 Billion in 2022. Traditional Chinese spreads like soy sauce, oyster sauce, and hoisin sauce have a long history and continue to be widely used in Chinese cuisine. These sauces are known for their unique flavors and are essential ingredients in many popular Chinese dishes.
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India has a diverse culinary heritage and a large population, so the market offers a wide range of food spreads that cater to various tastes and preferences. India has a long history of using traditional spreads like butter, ghee (clarified butter), and homemade chutneys. These spreads are integral to Indian meals and are often made using traditional recipes passed down through generations. Street food culture in India thrives on flavorful and indulgent spreads. For instance, popular street foods like vada pav, pav bhaji, and dabeli are served with spicy and tangy spreads that elevate the taste and texture of the dishes. With the influence of globalisation and evolving food trends, fusion spreads have gained popularity in India. The India Spread Market is expected to grow at above 12.02% CAGR from 2023 to 2028.Each region of India has its own unique spread of specialties. For instance, in North India, spreads like Amul butter and homemade fruit preserves are popular, while South India is known for coconut chutneys and sesame-based spreads like tahini.
China is the largest consumer of spreads in Asia-Pacific, followed by Japan and India. China is one of the largest populations in the world, with over 1.4 billion people. The sheer size of the population creates a massive consumer base, leading to higher consumption of various food products, including spreads. Furthermore, Breakfast is considered an important meal in Chinese culture, and consumers are increasingly looking for quick and convenient options. Spreads offer an easy and versatile breakfast solution when paired with bread, toast, or crackers. The convenience and simplicity of spreads align with the breakfast culture in China, driving their consumption. India is expected to register highest growth rate of the market of spreads in Asia-Pacific. India is witnessing rapid urbanization, with more people residing in cities and towns. Urban areas generally exhibit higher consumption patterns and demand for processed and convenience food products, including spreads. As lifestyles change and urbanization continues, consumer preferences are shifting towards convenience foods. This trend has led to an increased consumption of spreads as a quick and easy option for meals and snacks.
Growing businesses in the sector (Studied in the report): Lotus Chocolate Company Limited , 雀巢 , 亨氏 , 联合利华 , 通用磨坊 , Conagra Brands , Hormel Foods , The Hershey Company , Hero Group , Almarai - ??????? , The Hain Celestial Group , ANDROS , Dr. Oetker , The J.M. Smucker Co. , Land O'Lakes, Inc. , Tiger Brands , Nature Nate's Honey Co. .