Global Revenue Forum 2025, finally in Madrid!

Hi there,

Hope you will let me switch this week from the usual knowledge-sharing article that I usually share every week, and write about the fact that Global Revenue Forum lands in Madrid.

For the first time, the Global Revenue Forum, recognized as the leading event in revenue management, marketing and sustainability strategies in the hotel sector, arrives in Madrid on June 4th 2025. The conference will take place simultaneously in Madrid, Amsterdam and Paris, connecting the world's leading experts in revenue, profitability and sustainability.

Why makes this event unmissable?

Madrid, as a reference point in the growth of urban tourism, has been selected to be the new centre of excellence of the Global Revenue Forum. This event is not just a conference: it is a unique networking, learning and innovation opportunity for hoteliers and industry leaders.

I’ve attended the GRF in London on a couple of occasions, and loved the content, the vibe and networking opportunities. So, when we were presented with the opportunity to expand the Global Revenue Forum to new cities, we did not hesitate to propose Madrid. I believe the combination of the city's tourism growth and the vibrant local hospitality community makes Madrid the ideal location to take this event to a new level.

Check out the website with the list of confirmed speakers: https://madrid.globalrevenueforum.com/

The event is being organized by Open Revenue Consulting (Cristina Blaj) and myself, and will actually get its own kick off party during FITUR next week.

A night to remember: the launch event

On January 23, 2025, Spain's hotel sector will experience a unique event: an official launch evening that will bring together industry leaders in an exclusive environment. During this night, attendees will be able to enjoy a networking experience with the main players in the sector while discovering the pillars and objectives of the Global Revenue Forum 2025.

This Cocktail Dinner Launch Party will take place on January 23 (within the framework of FITUR) at 8:00 pm at the Indoor RoofTop of the Emperador Hotel in Madrid, and will feature the collaboration of Duetto, UserGuest, Shiji, Host, Planet and The Hotels Network; and attendance is exclusive by invitation.

Earlier on that day, at 4pm at BeonX’s Stand at FITUR, we will co-host a party too. Please reach out if you would like to attend. Would be great to see you there!