Global Probiotic Market Outlook, 2028

Probiotics are microorganisms such as bacteria and yeast that help humans and animals by maintaining intestinal microbial balance. Probiotics ingredient stimulates natural digestive juices and enzymes in the body to ensure proper digestive system function. They can be taken orally or as supplements. Probiotics also protect healthy organisms from potentially dangerous ones. Products containing probiotics are currently utilized to identify and treat neurological abnormalities, digestive problems, and mental ailments. They also help to eliminate infections in the body, boost the human immune system, and shield proteins and lipids from oxidative damage. One of the main factors influencing market expansion is consumers' growing preference for natural products. The industry is expanding as a result of consumers' increased concerns about preventative healthcare and the beneficial effects of probiotic microorganisms on health. A rise in the consumption of functional foods, which in addition to offering essential nutrients have the potential to benefit health, has raised the need for probiotics. Obesity, digestive problems, gastrointestinal infections, vaginal infections, and other illnesses affect the majority of people today. Due to this, industry participants have created probiotic solutions to help cure certain disorders. The rise in health concerns has had a modest effect on the probiotics business, but it is anticipated to grow soon. It is projected that the absence of adequate rules in the sector will stifle market expansion. Additionally, because probiotics are extremely delicate organisms that can rapidly be weakened by a variety of environmental variables, careful storage is required. A lot of probiotics are also unstable at room temperature. These all prevent the market from expanding.

According to the research report, "Global Probiotic Market Outlook, 2028" published by Bonafide Research, the market is anticipated to across USD 105.27 Billion market size by 2028, increasing from USD 64.52 Billion in 2022. The market is projected to grow with 8.69% CAGR by 2023-28. The global population is aging, and there is a growing interest in healthy aging and age-related health concerns. Probiotics have the potential to support healthy aging by promoting gut health, immune function, and cognitive well-being. Aging-related digestive problems, immune system deterioration, and cognitive health difficulties can all be addressed by companies by creating probiotic solutions specifically geared towards the elderly. The probiotics market is anticipated to grow significantly as a result of expansion in the food and beverage sector brought on by rising consumer expenditure and supportive governmental policies. Probiotics market expansion is anticipated to be fueled by a jump in fortified food demand from customers who are increasingly health conscious. Probiotics are predicted to present a sizable growth opportunity as the population ages and awareness of their health advantages increases. The market is anticipated to rise as a result of an increase in the number of working women and consumer expenditure on healthy food items.

North American consumers are increasingly seeking natural and functional food options that offer health benefits beyond basic nutrition. Probiotics fit into this trend as they are seen as a natural and effective way to support digestive health and overall well-being. The aging population in North America has led to an increased focus on senior health and well-being. Probiotics are being recognized for their potential to support digestive health, boost immunity, and mitigate age-related gastrointestinal issues. The aging demographic has become a key consumer segment driving the demand for probiotic products. The market was valued at USD 13.14 Billion market size in 2022. The market is projected to grow with 8.09% CAGR by 2023-28. Demand for supplements for digestive health, particularly probiotics, is anticipated to increase as consumers grow more concerned about their health. Many people are beginning to understand how crucial gut health is to their weight, energy levels, and general health. Probiotic demand will probably rise as a result over time. As consumers become more aware of how nutrition affects their health and desire to eat healthier, producers are producing and marketing foods with specific health claims. The number of people using probiotics is rising in the West, where people approach health in a more holistic way.

The European Probiotics market is expected to register significant growth during the forecast period. Busy schedules, long work hours, and sedentary lifestyles have affected eating habits and food choices, increasing the prevalence of various lifestyle-related diseases such as diabetes and obesity. Innovation and product research and development have provided new growth opportunities for Europe Probiotics manufacturers. The use of probiotics has gained popularity in recent years as demand has increased in various industries. European researchers have investigated the impact of probiotics on skin health. Some studies suggest that certain probiotic strains may have a positive effect on conditions such as eczema, acne, and atopic dermatitis. Europe has a long-standing tradition of consuming fermented foods, such as yogurt, sauerkraut, and kefir. The market is anticipated to add USD 4.71 Billion from 2023 to 2028. The market is projected to grow with 6.14% CAGR by 2023-28. Europe has a growing aging population, which has led to an increased focus on health and wellness. Probiotics are seen as a natural and gentle approach to support digestive health, boost immunity, and potentially address age-related health concerns. This demographic shift has contributed to the growth of the probiotic market in Europe. Europe has experienced a growing preference for natural and organic products, including probiotics.

The Asia-Pacific region has a rich history of consuming fermented foods and beverages, which naturally contain probiotics. Traditional practises and cultural familiarity with probiotics have created a strong foundation for the market's growth. Rapid urbanisation, hectic lifestyles, and changing dietary patterns have led to an increased consumption of processed and convenience foods. As a result, there is a higher demand for probiotic products to counterbalance the potential negative effects on gut health caused by these dietary changes. The growing middle class and increasing disposable income in many Asian countries have contributed to the expansion of the probiotic market. The market is anticipated to add USD 21.50 Billion from 2023 to 2028. The market is projected to grow with 10.15% CAGR by 2023-28. The demand for functional beverages, such as probiotic drinks and kombucha, is on the rise in the Asia-Pacific region. Consumers are seeking healthier alternatives to sugary beverages and are attracted to probiotic beverages for their potential digestive health benefits. There is a growing awareness of and emphasis on women's health in the Asia-Pacific region. Probiotics are recognized for their potential in supporting women's health, including maintaining vaginal health, supporting a balanced microbiome during pregnancy, and promoting postnatal recovery. Traditional medicine systems, such as Ayurveda, traditional Chinese medicine, and traditional Korean medicine, have long recognized the importance of the gut microbiome in overall health. Probiotics align with the principles and practises of these traditional systems, driving their integration into healthcare practises.

According to the report, the global market is segmented into Hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online stores, and others based on distribution channels. Among them, the Hypermarkets and Supermarkets segment made the largest contribution in 2022. Probiotic products are widely available in hypermarkets and supermarkets, which are large, retail stores offering a wide range of products. These stores usually have dedicated sections for health and wellness products, including probiotics. For instance, hypermarkets and supermarkets include Walmart, Carrefour, Tesco, Kroger, Auchan, and Costco. In addition, the ecommerce channel is projected to register a CAGR of more than 11% from 2023 to 2028. The online channel has experienced significant growth in recent years, offering consumers the convenience of purchasing probiotic products from the comfort of their homes. Many manufacturers and retailers have established online platforms to sell their probiotic supplements and related items. Many consumers prefer to purchase probiotics online due to convenience, a wider product selection, and the ability to research and compare products. For instance, online retailers that offer probiotic products include Amazon, Alibaba, Walmart.com, iHerb, and Vitacost.

Growing businesses in the sector (Studied in the report): Morinaga Nutritional Foods, Inc. , Morinaga America , Morinaga Milk Industry , Mother Dairy Fruit & Vegetable Pvt. Ltd. , Nestlé Nespresso SA , Nestlé Research & Development , 雀巢 , 通用磨坊 , The Kerry Group, LLC , Arla Foods , Fonterra , 百事 , Yakult Honsha Co., Ltd. , 赢创工业集团 , International Flavours & Fragrances (India) Limited , Lallemand , Lallemand Bio-Ingredients , Lifeway Foods, Inc. , Probi AB , SACCO SYSTEM , Balchem Corporation , Taste Tech .