Global moves local radio broadcasting back to London | Trump set to shake-up the news | UK Marketing Budgets Rebound in Q4 2024 |

Trump set to shake-up the media: The rise of 'Alternative News'?

Donald Trump has threatened to cancel broadcast licences of TV networks over ‘unfair’ coverage and to jail journalists who refuse to reveal sources, according to the Reuters Institute. His inauguration on Monday is likely to shake up the media - with mainstream journalists potentially restricted from White House briefings and ‘alternative media’ favored. It is expected that news will get less confrontational. And be less willing to risk their commercial interests. ?

Reuters - Journalism, media, and technology trends and predictions 2025

Death of Local Radio? Global moves local radio broadcasting back to London

Global is to end around 20 local and regional radio programmes across its Heart, Smooth, and Capital brands in England as it adopts a new ‘nations strategy’. All output from those stations, including those owned by Communicorp, will be broadcast from London, and regional offices/studios will be closed. Scotland and Wales will also see consolidation, with Wales, Capital North and Capital South merging – as will Heart South and Heart North.

Radio Today: Global introduces new ‘nations strategy’ and drops local and regional shows in England

CNBC Tech’s ‘Beyond the Valley’ podcast goes above and beyond

From India's bold bid to become a semiconductor powerhouse, to China's AI challenge against US firms like Nvidia, the 'Beyond the Valley' podcast spotlights global tech trends. A year from brand refresh, Co-host's Arjun Kharpal and Tom Chitty dissect tech topics of global relevance, focusing on stories that can get overlooked by a Silicon Valley-centric narrative. The episodes target business leaders looking to unravel wider issues shaping industries.

CNBC Tech: Beyond The Valley: Podcast on Spotify

UK Marketing Budgets Rebound in Q4 2024 with events and PR leading the charge

UK marketing budgets bounced back in Q4 2024 by 1.9%, as spending on events rose 12.3% and on PR 6.8%, the IPA Bellwether shows. The rise in events reflects companies’ desire to generate leads in face-to-face settings, while there was a 4.1% rise in sales promotions and 3.1% in market research. And while companies remain cautious about profitability following the Budget, 25.6% anticipate an upward revision of budgets in 2025-2026.

IPA Bellwether?

The role of the ‘Sales Marketing Supervisor’ surges 977% since 2022???

The role of the Sales Marketing Supervisor is now the top rising job title in marketing, surging 977% since 2022, according to LinkedIn data. Other high-growth roles include General Merchandise Manager (389%), Director of Marketing Innovation (132%), Sports Marketing (115%), and Senior Events Marketing Manager (96%). In contrast, declining roles include Small Business Consultant (-95%), Search Engine Optimiser (-93%) and Vice President of Market Research (-87%).?

Ad Week - The Top Rising and Declining Job Titles in Marketing?

City AM shifts gear: Cutting Monday print, expanding video and digital focus

City AM will cut its Monday print edition, reducing print to three days a week, and will put greater focus on more video and audio products. Its editor Christian May confirmed that the newspaper will “publish on a Monday when we want to, perhaps in response to major events”, and a possible increase in circulation points is proposed for remaining print days. May also highlights the growth of the City AM app, which has been downloaded nearly 1000,000 times since its launch.?

Press Gazette - City AM ends Monday print edition with ‘renewed focus’ on video and audio?