Global marketing- International marketing, Features, Scope, Importance, Difficulties

Any marketing effort that crosses a country's borders is referred to as international marketing. In global marketing, businesses apply marketing principles to the world or different countries to identify the needs of different people residing in different countries and meet them.

Global marketing is another name for international marketing.?International marketing become possible due to the globalization of markets. Globalization of markets creates ease in export and import businesses.

Geographically, an international market lies outside the national borders of the country where a company is based. A firm is often a citizen of the nation in which it is organized to the extent that it is a legally separate entity from its owners, like a corporation.?

For instance, IBM was established in the country. Therefore, IBM's international market is any location where it operates outside the confines of the United States. The company's domestic market, which is the geographical area inside the boundaries of a company's home country, is conceptually opposed to an international market.

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