The global market for Aloe Vera products is estimated to have reached 13 billion.
The global market for Aloe Vera products is estimated to have reached 13 billion, according International Aloe Science Council (IASC) estimates raw material sales of Aloe Vera with 35% growth expected within the next five years.
Aloe Vera Gel Extract market trends
Aloe is certainly one of the top five selling botanicals worldwide, the market of Aloe has grown steadily. In a recently released report from the American Botanical Council, the top 5 herbal supplements in the natural channel according from SPINS were flaxseed oil, wheat and barley Grass, turmeric, Aloe and milk thistle, the preponderance of sales into liquid products either supplements or the emerging market. Aimed a huge portion of that is to multilevel companies.
The Natural Marketing Institute (NMI), Harleysville, PA, indicates that 16% of consumers use Aloe daily, 11% use it two to six times per week and 13% use it once a week. An overwhelming majority of consumers, however, only use Aloe when they need it. NMI claims the top reasons consumers use Aloe include: to treat/manage a specific medical condition or health problem (46%); to feel better (34%); to promote health (33%); and to maintain health (32%). (These figures were sourced from NMI's Supplements/OTC/Rx Database.)
This is all good news for Aloe interested companies, who are witnessing little to no growth in the personal care sector. But as Aloe finds its new place in supplement, food and beverage products, manufacturers will have their hands full with new opportunities and challenges. Most Aloe products on the market today claim to remedy everything from immune dysfunction to gut health issues to skin irritation problems-from the inside out.
Robust market
There is no doubt that the commercialization of Aloe Vera (Aloe barbadensis) is a success story. Products made of or containing Aloe gel are found almost everywhere. Consequently, many different kinds of natural-based industries have a share in the Aloe market, most notably the cosmetic, food and beverage and dietary supplement industries. Until recently, the topical use of Aloe gel in cosmetics and skin care products has been emphasized due to the demonstrated moisturizing and wound-healing effects of Aloe gel. However, it is the oral use of Aloe Vera in the form of health juices and liquid supplements that has made the market boom in recent years.
Interestingly, in contrast to the demonstrated efficacy in the case of dermal application, there is little solid evidence available on the benefits of Aloe taken orally. Rather, the success of Aloe Vera in the food and supplement industry is primarily a success of a clever marketing strategy (which the natural cosmetic sector also benefited from).
The U.S. is by far the largest single supplier with 60-65% of total sales; Latin America constitutes another 20-25% and Asia and the Pacific Rim (Australia, China and India) together make up 10% of the market. The total sales value of processed derivatives and ingredients has been estimated by the IASC to be $1 billion per year in the mid-1990s and has grown continuously since that time.
Aloe Vera extracts market is divided on the basis of end use industry into food, cosmetic. Personal care and nutraceutical industry. Owing to benefits of Aloe Vera in skin care, cosmetic industry. However, with rising adoption of natural and organic, fair trade, vegan, cosmos ingredients in food products, Aloe Vera Extracts market by food industry is projected to witness the highest CAGR of 7.5% over the forecast period i.e. 2015-2021.
Aloe Vera is one of the most famed skincare plants of all time.
The balance of physical properties, such as softness, flexibility, strength, integrity and resiliency has not been completely optimized. Topical chemistry may be used to enhance the delivered product properties of the wet wipes and wipe-type products. This has been particularly true for those wet wipe’s manufacture desire to improve add value as skin health or the ability to
impart skin health benefits from natural sources. Functional foods will continue to influence mainstream products in the near term, as consumers seek better options to meet their needs. Consumers buy products with the belief they are buying the best quality. Today the companies are looking for health ingredients and natural Aloe Vera is the key to improve your sales and benefits of the consumers
Aloe Vera acts as a physiological carrier for many active biological agents
When your consumer gets Aloe Vera shots, they are drinking small doses of bioactive ingredients, such as vitamins, minerals, aminoacids, enzymes, proteins, organic acids, essential fatty acids, polysaccharides, lignins, saponins, chromones, all of them GOOD for your client’s health. This helps their body day by day, to get nutrition for your cell and body systems, acts synergistic way.
The gel in Aloe Vera contains various nutritional elements that are very useful to our body and helps to keep our body nourished. Our body needs both macro and micro nutrients. Aloe Vera contains almost all the micro nutrients that our body needs. Aloe Vera is a very nutritional plant. Aloe Vera can be of used for your targeted formulas.
Aloe delivers a perfectly balanced blend of plant nutrients
Nutrition is key, and a diet rich in nutrients, micronutrients, and antioxidants maintains the body’s ability to fight disease and repair itself. Aloe Vera makes a great addition to a healthy diet/defense regimen and has the added bonus of easing cold and flu symptoms and speeding recovery. Nutrients is a chemical substance that comes from the foods you eat. The energy you need
for the metabolic processes in your body and for maintaining a constant internal environment comes from these nutrients. So, if you think about all the basic reactions going on in your body to keep you breathing, your heart beating, your brain working and allowing you to move about, they all derive their energy from nutrients.
Aloe is an adaptogen
Aloe Vera as adaptogen: Aloe Vera is a well-known adaptogen. An adaptogen is something that boosts the body's natural ability to adapt to external changes and resist illness. It is thought that Aloe's power as an adaptogen balances the body's system, stimulating the defense and adaptive mechanisms of the body. Fortunately, a class of herbs known in herbal medicine as adaptogens can provide an added boost of vitality and increase the body's ability to adapt to common stresses.
They basically allow you to adapt to the various stresses and strains that life throws at you. It is thought that Aloe’s power as an adaptogen balances the body’s system, stimulating the defense and adaptive mechanisms of the body. This allows you an increased ability to cope with stress (physical, emotional and environmental stress like pollution)
Aloe increases bioavailability of other compounds. -
The great success of Aloe as specialty additive for use in nutritional foods and cosmetics is due to bioavailability enhancers. As the dietary supplements industry is registering steady and rapid growth, consumers are demanding quality supplements. Consumer perception of the quality of oral solid dosage forms is changing. Good quality is associated with the ability to disintegrate and dissolve. Performance characteristics of oral solid dosage forms in public standards will address the in vitro dissolution requirements, which will be presented as they relate to multivitamin-mineral combination products.
The commonly accepted definition of bioavailability is the proportion of the nutrient that is digested, absorbed and metabolized through normal pathways. Consequently, it is not enough to know how much of a nutrient is present in a dietary supplement; the more important issue is how much of that present is bioavailable. A common belief regarding bioavailability of dietary supplements is that they have to be in solution to be absorbed in the body.
Absorption / Bio-Availability
Essential to maintain a healthy body, but a majority of the vitamins and supplements that we consume are flushed out of our system before we are able to absorb them fully. Aloe polysaccharides are considered the main biologically-active component of Aloe that helps enhance nutrient absorption.
Aloe Vera Consumption Increases Vitamin Bioavailability
Recent research, sponsored by the International Aloe Science Council (IASC), concluded Aloe Vera increases levels of vitamins C and E in the bloodstream by more than 200 percent when consumed. The study also concluded Aloe Vera can enhance the bioavailability of both water- and fat-soluble vitamins, and has a natural time-release effect (vitamin levels were found to remain elevated for 24 hours, according to the study). “Like Aloe, vitamins C and E are known to be powerful antioxidants that boost immune system function, promote skin health, and protect cardiovascular health. The bioavailability research has created a landmark event and major turning point for the functional food and nutraceutical industry as these companies realize the benefits of incorporating Aloe into their products containing vitamins C and E. By adding Aloe Vera to these and other supplement products, we are delivering to discerning consumers highly synergistic and superior products that allow them to gain maximum benefits from their supplements.
Many potential therapeutic agents face the disadvantage of low bioavailability after oral administration due to poor membrane permeability [29]. Drug absorption enhancers are compounds capable of reversibly removing the resistance of the outer layers in the body with minimum tissue damage, thus allowing the drug to enter the blood circulation in sufficient quantities [30]. Although many compounds have been investigated for their drug absorption enhancing properties, some have been associated with cytotoxic effects and others were not efficient enough to ensure that therapeutic levels of poorly absorbable drugs are achieved [31]. Only limited information is currently available on the drug absorption enhancement activities of Aloe Vera Gel, but if it proves to be a safe and effective absorption enhancer in vivo, it could be used in novel dosage forms for the oral delivery of poorly absorbable drugs that are administered by means of injections.
Aloe Vera leaf gel as an excipient in modified release dosage forms Gums and mucilage’s from natural origin that contain complex polysaccharides have found a wide range of pharmaceutical applications such as functional excipients in dosage forms, which include binders, disintegrates, emulsifiers, suspending agents, gelling agents and sustaining agents in modified release tablets.
Interest in fair trade and sustainably produced Aloe Vera
AMB WELLNESS as Aloe Vera leader, is conscious of how market is moving, and there is a trend to demand for ALOE organic and ethically produced food, as Fair Trade, food supplements labeled as organic keeps on growing. According to industry sources, this also leads to an increased demand for ECOCERT Aloes.
Sales of Aloe benefits from changing perception of health
The consumption of Aloe worldwide is driven by an increased awareness among consumers about the importance of a healthy lifestyle. Consumers are focusing on preventing disease and feeling good.
Increasing Health Consciousness in shoppers
· Growth in Urban Population
· Increasing Awareness regarding edges of Aloe-Vera Extracts
· Rising Demand of Aloe Vera in healthcare
Today’s consumers live busy lifestyles, juggling home, work and social commitments, which generates substantial stress and weakens their immune systems, this explains their consumption behavior. As a result, people appear to tend to drink more [ready-to-drink] beverages or natural supplements with perceived function and healthful values. Staying well while those around you sniffle and sneeze requires that you extract as much nutrition from your diet as you can, loading up on the foods that pack the biggest nutritional punch.
Botanicals can be the solution to some of these issues by offering immunity, digestive health, and other wellbeing worries, one such botanical that aids in both immunity* and digestive health* is Aloe, the biggest health benefit associated with Aloe is its ability to act as an immune booster.
Functional foods will continue to influence mainstream products in the near term, as consumers seek better options to meet their needs Consumers buy products with belief they are buying the best quality of life. Today the nutraceutical companies are looking for health ingredients, for this reason AMB Wellness offer natural Aloe Vera to improve your sales and benefits of the consumers.
Part of the success of Aloe Vera is certainly due to the IASC, an organization founded to protect both the industry and the consumer. The IASC basically represents an association of the major Aloe companies and scientists-mostly based in the U.S. The main activity of the organization is promoting and awarding a quality label according to a certification program set by the IASC itself. This is intended to set barriers for players in this fiercely competitive market and to exclude suppliers of adulterated material.