Global Leaders with Influencers: LVMH, Amazon, and L’Oreal #1, #2, #3
? 6-Second Summary:
?? The Biggest Players in the Game: Top 6 Consumer Companies by EMV in 2024
60% of our revenue comes from companies with over 1,000 employees—so it’s crucial to keep an eye on the giants in our space.?
Let’s dive into the top six consumer companies in the world, ranked by Earned Media Value (EMV) in 2024. These companies are setting the standard, not just in their industries, but across the entire creator economy.
1?? LVMH - $6.8B in 2024 EMV
LVMH is the undisputed king ?? of social media creators, with an impressive lineup of 15 brands each producing over $100M in EMV year-to-date. Sephora and Dior are leading the charge, bringing in $1.29B and $1.22B, respectively. What’s especially remarkable is Sephora’s growth—up 36% YoY, making it the fastest-growing brand in LVMH’s portfolio. Even though the luxury market has hit a bit of a slowdown, LVMH’s continued dominance shows that high-end brands can still thrive when they connect with the right influencers.
2?? Amazon - $6.7B in 2024 EMV
Amazon isn’t just a retail giant—it’s a force in the influencer marketing world. The Amazon brand alone generated a staggering $5.7B in EMV, which is four times more than the next biggest retailer. Their entire portfolio is growing at a solid 27% YoY. With their stock up 32% in the last year, Amazon’s influence in the market only continues to expand. It’s a good time to be Amazon.
3?? L’Oréal - $5.3B in 2024 EMV
L’Oréal is a masterclass in scale, growth, and diversification. With 15 brands each generating over $100M in EMV, L’Oréal’s strategy is paying off big time. L’Oréal Paris, Maybelline, NYX, YSL, and Lanc?me are leading the pack. The most impressive part? L’Oréal’s 53% YoY growth. They’re not just participating in the influencer economy—they’re setting the standard.
4?? Apple - $4.2B in 2024 EMV
Apple’s dominance in the tech world is well-known, and their EMV numbers reflect that. The Apple brand alone generated $4.0B in EMV with a 54% growth rate. Their stock price has seen an incredible boost too, gaining over $1 trillion in market cap in the last four months—up 30%. Apple’s ability to maintain its brand prestige while achieving significant growth is unmatched.
5?? NFL - $4.0B in 2024 EMV
The NFL is a global brand that dominates the sports conversation, generating $2.1B from teams and $1.9B from the league itself. The Kansas City Chiefs alone generated more EMV than the bottom 15 teams combined. With 62% YoY growth, the NFL’s ability to consistently generate buzz—especially around key events like the Super Bowl—is a testament to its influence in the influencer space.
6?? Alphabet (Google) - $3.4B in 2024 EMV
Alphabet’s presence in the tech and social media world is significant, with Google itself generating $2.2B in EMV and Android adding another $1.0B. Their growth rates are impressive, with Google and Android growing 69% and 64% YoY, respectively. While YouTube isn’t included in this analysis, it’s clear that Alphabet’s influence spans far and wide, making them a key player in the space.
Notable Mentions:
Volkswagen - $1.2B in EMV, +85% YoY
Volkswagen is on a roll, with brands like Porsche standing out—$437M in EMV, up 98% YoY. The automotive sector is hot right now, with major brands experiencing significant growth.
Microsoft - $2.0B in EMV, +82% YoY
Microsoft’s gaming assets are generating serious buzz, with Minecraft, Call of Duty, and Xbox collectively pulling in over $1.5B in EMV. Call of Duty, in particular, remains a top performer, showcasing Microsoft’s influence in the gaming space.
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?? HBBIP Shoutout: The Top Brands of All Time (Of the Week): H2O Edition
In this week’s edition of How to Build Brands and Influence People (HBBIP), Alex Rawitz dives into the top water bottle brands that are making waves in the creator economy. Brands like YETI, Stanley, and Owala are leading the charge with impressive Earned Media Value (EMV) growth, driven by strategic partnerships, viral moments, and a deep understanding of their audience. ??
YETI has pivoted from coolers to drinkware, and it’s paying off big time. The brand’s partnerships with entities like the World Surf League and Metallica have tied YETI to a diverse audience, while lifestyle creators continue to push the brand’s visibility. Meanwhile, Stanley’s viral marketing moment—where a tumbler survived a car fire—has kept the brand at the top of the leaderboard. And newcomer Owala, with its hipster appeal, is rapidly gaining ground, boasting a whopping 400% YoY EMV growth. ??
For more insights into these brands and their rise to the top, be sure to check out the full HBBIP newsletter!
Subscribe to HBBIP here to stay ahead of the trends and see which brands will dominate next week.
??? Earned Podcast: Anastasia Soare, Anastasia Beverly Hills
In Ep. 141 of Earned, I sit down with Anastasia Soare, the founder and CEO of iconic beauty brand Anastasia Beverly Hills. Anastasia shares her incredible journey from arriving in the U.S. in 1989 without knowing English to building a billion-dollar beauty empire.?
We dive into how she pioneered influencer marketing in the early days of social media and how her brand’s authenticity and artistry continue to drive its success. If you want to hear about resilience, innovation, and staying true to your brand’s core values, this episode is a must-listen. ??
??? Join Us at CreatorIQ Connect on October 10th! ??
Get ready—CreatorIQ Connect is back on October 10th, and this year, it’s going to be even more epic! We’re talking about 1,000 attendees (up from last year’s 700), three stages, and a $780K budget! This is the event if you’re in the creator economy space. ??
What can you expect? A day packed with groundbreaking insights, cutting-edge innovation, and the chance to network with some of the biggest names in the industry. Our lineup includes incredible speakers from top brands like YouTube, Ulta, and Forever21. And, of course, we’re keeping things classy with a performance by the Hollywood Chamber Orchestra and 11am mimosas—because why not? ????
Don’t miss out—secure your spot and join us at NeueHouse Hollywood for the most exciting creator marketing event of the year. We can’t wait to see you there! ????
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Best,
Conor Begley
Strategic Learning and Development Leader | Driving Cultural Transformation and Organizational Change | Aligning Learning Strategy with Business Success
7 个月LVMH is the best! ????Thanks for sharing Conor Begley