The Global Impact of Worldwide Kids Accreditation

What's been the global impact, and why?

The Worldwide Kids Seal of Excellence has become synonymous with exceptional standards in the luxury hospitality industry. Since its launch in 2014, this accreditation initiative has significantly impacted resorts across the globe, establishing a new benchmark for family-friendly offerings and childcare services.

Initially established as a symbol of trust and quality for families seeking luxury accommodations, the Worldwide Kids Accreditation initiative set out to recognise hotels and resorts that met its rigorous standards. Now, in 2024, the initiative boasts a portfolio of top-tier resorts, each distinguished by its commitment to health, safety, and operational excellence within their little guest offerings.

At the heart of this accreditation is the acknowledgment of the crucial role that childcare plays in luxury hospitality. It was essential for us to dispel the notion that childcare was an afterthought or a cost-saving measure for hotels. Today, properties recognise that their offerings for young guests directly influence occupancy rates, brand reputation, and the overall guest experience.

Consider this scenario: Which holiday would you choose?

(A) The five-star luxury property that caters to every need of its youngest guests. Forgot your baby milk at home? No problem. We'll deliver some to your room right away. Does your baby require total darkness to sleep? We have blackout curtains available for your room. Planning a dinner with your partner? Our nanny service, staffed by highly-trained professionals, is at your disposal. Looking to drop your child off at the Kids Club? Our engaging facilities and expert team ensure that your little one(s) will have an amazing time. Interested in family bonding activities? We offer a variety of specially designed experiences around the resort for just that purpose.

(B) You've arrived at the five-star luxury property, only to realise you forgot to pack your baby's milk. Feeling stressed and unsure where to find the right type. The team is not sure how to assist. Your baby needs darkness to sleep, but the glow of the pool at night is disrupting them. They don't have any blackout curtains available at the resort. You're eager to enjoy a dinner with your partner, but your children's routines are disrupted by the holiday. Although a nanny service is available, doubts linger about the staff's suitability. You are thinking of dropping your child off at the kids' club, but they're tired of playing "duck, duck, goose" for 15 minutes every day.

Worldwide Kids utilises accreditation to address the widespread issue of underinvestment in childcare services within the industry. We ensure that as a basic minimum, hotels and resorts are complying with international best practices within the childcare industry through training their team, equipping them with the latest expertise and knowledge, and auditing their childcare environment to ensure that any non-specialist designs do not pose safety or compliance risks.

Worldwide Kids Accreditation signals to the industry that childcare is a specialty area requiring utmost attention - and we're here to support and nurture the attention needed in your childcare areas.

Over the years, Worldwide Kids has trained and audited hundreds of properties, collaborating to establish a foundational standard of excellence. Many hotels have seized the strategic opportunity presented by family-friendly offerings, leveraging Worldwide Kids to revitalise facilities, introduce innovative programs, and recruit specialised staff. And we're looking forward to continuing to drive that conversation.

Interested in learning more about Worldwide Kids Accreditation? Email our team at [email protected] and we will be happy to arrange a complimentary consultation.